Results 331 to 340 of about 1,281,484 (363)
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Market Liquidity and Trading Activity
SSRN Electronic Journal, 2000ABSTRACTPrevious studies of liquidity span short time periods and focus on the individual security. In contrast, we study aggregate market spreads, depths, and trading activity for U.S. equities over an extended time sample. Daily changes in market averages of liquidity and trading activity are highly volatile and negatively serially dependent ...
Richard Roll +3 more
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1992
Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
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Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
openaire +2 more sources
Marketization and alienation in academic activity
2013Across the world academic institutions are being questioned by their stakeholders and pressured to change. Answering these questions requires that academics and professional managers in universities think about their work, its value and organisation.
Sonja Grönblom, Johan Willner
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Journal of Management in Engineering, 1991
This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
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This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
openaire +2 more sources
Activating the Marketing Multiplier
2014Accelerating the economy by using the existing market system and generating a marketing multiplier is not only reasonable but also a necessary activity in poor economic times. When our economy experienced the greatest recession of modern times, the government bailed out the auto industry, the housing industry, and Wall Street.
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Beyond global marketing and the globalization of marketing activities
Management Decision, 2002The topic of this article is the term “global marketing” and the phenomenon of the “globalization” of marketing activities. Global marketing is a theoretical concept that in a managerial context is hardly applicable. Global marketing and the globalization of marketing activities have become a cliché among marketing scholars and marketing practitioners.
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Determinants of innovative activity in oligopolistic markets
Journal of Economics, 1992This paper analyzes some important factors determining firms' innovative activity by using a dynamic stochastic oligopoly model. We suppose that the rivals in an industry maximize their expected discounted cash flows with respect to R&D expenditures and output levels.
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Measuring active labour market polices
Active labour market polices have always been one of the most closely measured policy areas. This can be attributed, among other things, to the use of NPM-inspired governance instruments (e.g., performance measurement and outcome-based pay-for-performance schemes).Niklas Andreas Andersen +2 more
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A strategic framework for artificial intelligence in marketing
Journal of the Academy of Marketing Science, 2021Ming-Hui Huang, Roland T Rust
exaly