Results 311 to 320 of about 13,272,935 (352)
Some of the next articles are maybe not open access.
1992
Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
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Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
openaire +1 more source
Review of Financial Studies, 2006
This article uses a unique option data set to provide detailed descriptive statistics on the purchased and written open interest and open buy and sell volume of several classes of investors. We also show that volatility trading through straddles and strangles accounts for a small fraction of option trading volume and presents evidence that a large ...
Lakonishok, J. +3 more
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This article uses a unique option data set to provide detailed descriptive statistics on the purchased and written open interest and open buy and sell volume of several classes of investors. We also show that volatility trading through straddles and strangles accounts for a small fraction of option trading volume and presents evidence that a large ...
Lakonishok, J. +3 more
openaire +2 more sources
Computers in Human Behavior, 2018
Gamification is increasingly applied as a design strategy when improving various behavioral outcomes in the online retailing domain. Understanding the attributes of gamification marketing activities (GMAs) is critical for successful gamification, but ...
Chia-Lin Hsu, Mu-Chen Chen
semanticscholar +1 more source
Gamification is increasingly applied as a design strategy when improving various behavioral outcomes in the online retailing domain. Understanding the attributes of gamification marketing activities (GMAs) is critical for successful gamification, but ...
Chia-Lin Hsu, Mu-Chen Chen
semanticscholar +1 more source
The influence of social media marketing activities on customer loyalty
Benchmarking : An International Journal, 2018PurposeThe purpose of this paper is to examine the impact of perceived social media marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e-commerce context.Design/methodology/approachThe study surveyed 371 students ...
Mayank Yadav, Z. Rahman
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Dispersion of marketing activities in business-to-business firms
The journal of business & industrial marketing, 2019Purpose The purpose of this paper is to explore the manifestations and the effects of the dispersion of marketing activities (DoMA) in business-to-business (B2B) firms.
Marie Blachetta, M. Kleinaltenkamp
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Marketization and activation policies
2014The paper investigates the way in which local social and employment services have become marketized in different countries, the determinants of this marketization, and its impact on the delivery of activation ...
Zimmermann, Katharina +3 more
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Do brands’ social media marketing activities matter? A moderation analysis
Journal of Retailing and Consumer Services, 2022Imran Khan
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Activating the Marketing Multiplier
2014Accelerating the economy by using the existing market system and generating a marketing multiplier is not only reasonable but also a necessary activity in poor economic times. When our economy experienced the greatest recession of modern times, the government bailed out the auto industry, the housing industry, and Wall Street.
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Activism as a Marketing Strategy
In recent years, fashion has played a central role in social activism, especially in defending the rights of the LGBTQ+ community. Fashion brands adopt inclusion and diversity strategies, reflecting a social commitment that resonates with consumers. This paper investigates fashion brands’ LGBTQ+ initiatives, exploring the underlying motivations and ...Marcelo, Ana Sofia, Matias, Ana Mafalda
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Journal of Management in Engineering, 1991
This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
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This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
openaire +1 more source