Results 301 to 310 of about 13,272,935 (352)

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of Marketing Communications, 2021
The social media revolution has massively transformed marketing plans and practices in the business world. Moreover, marketers can reinforce customer–brand relationships through companies’ social media marketing (SMM) plans and gain a clear understanding
Blend Ibrahim, Ahmad Aljarah
semanticscholar   +1 more source

How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It?

Journal of Internet Commerce, 2021
Nowadays, the growing importance of marketing activities in social media (SM) has attracted a lot of attention in researches and industries around the world.
A. Zarei, Hamta Farjoo, Hooshmand Bagheri Garabollagh   +2 more
semanticscholar   +1 more source

Marketing Activity, Blogging and Sales

SSRN Electronic Journal, 2011
Abstract The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the interaction between consumers and firms from being unidirectional to being bidirectional. However, CGM are almost always accompanied by traditional media (such as TV advertising).
Hiroshi Onishi, Puneet Manchanda
openaire   +1 more source

Subjects of marketing activities

Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), 2021
The purpose of the article is to identify the subjects of marketing activities and to classify them according to certain classification criteria. The article provides an extended classification of marketing subjects, gives their brief description, establishes requirements for marketers and managers performing MA functions, identifies the advantages and
M.A. Nikolaeva, D.R. Kostrubova
openaire   +1 more source

Marketing Coprovided Activities

The Journal of Continuing Education in Nursing, 2014
Coproviding is a wonderful way for two or more organizations to work together to provide continuing nursing education. To be transparent to the learners, marketing materials identify the parties involved and prominently note the name of the organization accountable for developing the activity and awarding the contact hours.
openaire   +2 more sources

Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination

Journal of Promotion Management, 2020
Social media marketing activities have been grasping considerable attention from marketers and researchers recently, as demonstrated by more research efforts investigating these relatively new marketing channels and their impacts. This study reports on a
Blend Ibrahim, Ahmad Aljarah
exaly   +2 more sources

Price fluctuations and market activity

Physica A: Statistical Mechanics and its Applications, 2001
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Gopikrishnan, P., Plerou, V., Gabaix, X., Amaral, L. A. N., Stanley, H. E.   +4 more
openaire   +1 more source

Sustainable marketing activities of traditional fashion market and brand loyalty

Journal of business research, 2020
Sustainability is a critical issue in today’s society. Organizations can no longer consistently grow their businesses without society’s cooperation. Marketing managers thus focus on satisfying consumers’ socio and ethical needs, such as through providing
Jaesuk Jung, Sang Jin Kim, K. Kim
semanticscholar   +1 more source

All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self

International Journal of Advertising, 2020
Social media are increasingly leveraged on for the establishment of strong consumer–brand relationships, however the causal relationships leading to them have yet to be clarified.
George G. Panigyrakis, Anastasios P. Panopoulos, Eirini Koronaki   +2 more
semanticscholar   +1 more source

SNS marketing activities as a sustainable competitive advantage and traditional market equity

, 2020
This study investigated whether social networking site (SNS) marketing activities are helpful in improving sales in traditional markets. For this purpose, we applied customer equity drivers (value equity, brand equity, and relationship equity) to test ...
Huanzhang Wang, E. Ko, A. Woodside, Jihye Yu   +3 more
semanticscholar   +1 more source