Results 291 to 300 of about 13,272,935 (352)

Digital Marketing Activities

DIU Journal of Business and Entrepreneurship, 2021
This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis.
Shahriar Mohammad Shibli, Iqbal Mohammed Masum   +1 more
openaire   +2 more sources

ComSoc Marketing Activities

IEEE Communications Magazine
Robert Schober, Zhi Ding
openaire   +2 more sources

Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors

Journal of Travel Research, 2022
Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for destination marketers. This study investigates the varying effects of social media marketing activities (SMMAs) on Gen Z travel behaviors.
Juanita C. Liu, Chaohui Wang, T. Zhang, Haohao Qiao   +3 more
semanticscholar   +1 more source

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly   +2 more sources

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Technological Forecasting and Social Change, 2019
With the prevalence of Internet, social media has become an important means for online marketing events. Individuals and companies both create fan pages on online platforms and develop business opportunities using social media.
Shih-Chih Chen, Chieh-Peng Lin
exaly   +2 more sources

Perceived social media marketing activities and consumer-based brand equity

Asia Pacific Journal of Marketing and Logistics, 2020
PurposeThe purpose of this research is to investigate the influence of perceived social media marketing activities on consumer-based brand equity, mainly predicated on the S-O-R model.
Kian Yeik Koay, Derek Ong, Kimberley Khoo   +2 more
exaly   +2 more sources

Marketing activities for the market of tourist services

Problems of Innovation and Investment Development, 2021
The article is considered the features of marketing activities in the tourism industry and conceptual approaches marketing technologies in the field of tourism. Profound understanding of destination marketing tourism. The article analyzes the system of formation of marketing activities in the market of tourism services.
Nataliia Lytvyn, Yuliya Yarova
openaire   +1 more source

Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination

Journal of Promotion Management, 2021
This research investigates the robustness of the relationship between social media marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on six contextual factors classified into three categories: methodological ...
Blend Ibrahim
semanticscholar   +1 more source

A study on the effects of social media marketing activities on brand equity and customer response in the airline industry

Journal of Air Transport Management, 2018
This study analyzes the effects of social media marketing activities (SMMAs) on brand equity and customer response in the airline industry. A survey was conducted with a total of 302 passengers who used social media managed by airlines, and the collected
Jin-Woo Park
exaly   +2 more sources

The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust

International Journal of Bank Marketing, 2021
PurposeThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh.
M. Hafez
semanticscholar   +1 more source