Results 331 to 340 of about 13,272,935 (352)

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

Telematics and informatics, 2017
Mayank Yadav, Z. Rahman
semanticscholar   +1 more source

Firms’ participation in global value chains marketing activities and performance: the roles of international experience and technological turbulence

Journal of International Trade and Economic Development, 2023
exaly  

Configuration and coordination of international marketing activities

International Business Review, 2016
Stefan Schmid, Ulrike Mayrhofer
exaly  

Green Marketing: A Grey-based Rough Set Theory Analysis of Activities

International Journal of Innovation Science, 2015
Chunguang Bai
exaly  

Present and future hotel website marketing activities: Change propensity analysis

International Journal of Hospitality Management, 2015
Youcheng Wang, Yixiu Yu
exaly  

Reflexivity of marketing activity

2016
The main principles of new perspective direction of marketing technology modernization and development – reflexive marketing as basic element of critical analysis not only of market environment, but personal acts of expert in marketing have been considered.
openaire   +1 more source

Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption

International Journal of Internet Marketing and Advertising, 2018
Ahmed Rageh Ismail, Bang Nguyen, Tc Melewar   +2 more
exaly  

The impact of marketing activities on service brand equity

European Journal of Marketing, 2018
exaly  

Determinants and Outcomes of Internet Marketing Activities of Exporting Firms

Journal of Global Marketing, 2007
exaly  

The impact of marketing activities on service brand equity: The mediating role of evoked experience

, 2018
R. Kumar, Satyabhusan Dash, N. Malhotra
semanticscholar   +1 more source