THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES [PDF]
The main purpose of the present paper is to identify the framework and the necessary conditions for the small and medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning.
Curmei Catalin Valeriu +2 more
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The role of women in fish processing: handling and marketing in Kainji Lake basin [PDF]
, 2005 The study assessed the contribution of women in fish handling, processing and marketing in Kainji Lake basin. Structured questionnaires were administered to three fishing villages selected at random.
Bako, W.S.
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Romanian public marketing in terms of necessity, collaboration and mix [PDF]
The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained ...
Grigorescu, Adriana
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Marketing of Library Services and Products through Social Media: An Evaluation [PDF]
, 2013 Social media has a great impact on information promotional activities by bringing tremendous changes in the field of marketing. Social networking applications help the users to possess interconnections among the community members and remix the library ...
Gireesh Kumar, T. K., Muruli, N
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THE COMPETITIVENESS OF TOURISM AND RURAL TOURISM OFFER IN BOSNIA AND HERZEGOVINA THROUGH APPLICATION OF THE MARKETING APPROACH [PDF]
This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the tourism ...
Cejvanovic, Ferhat +2 more
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NATION BRANDS AND TOURIST DESTINATIONS – AN EXPLORATORY ANALYSIS OF ROMANIA IN THE CONTEXT OF CENTRAL AND EASTERN EUROPE MARKETS [PDF]
Creation, development and employment of brands have recently become activities thattend to expand beyond the sphere of marketing communication of the organization and generatingsignificant effects over the results of marketing activities and overall ...
Calin Veghes, Virgil Balaure
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MARKETING STRATEGY RELATIONSHIP AND SERVICE QUALITY TO CUSTOMER SATISFACTION AT AUTO 2000 IN BANDUNG (WEST JAVA) [PDF]
The background of this study was customer relationship marketing and service quality of customer Auto 2000 in Bandung (West Java) have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of ...
Achmad Hidayat Sutawidjaya
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D8.4 is implemented within the activities of T8.4. This report will describe and assess all the different marketing activities performed throughout the project (WP8) and their links to the Communication activities carried out under WP9. The achievement of objectives will be reviewed and all the marketing supports prepared (factsheets, survey) will be ...
openaire +3 more sources
State Funded Marketing and Promotional Activities to Support a State's Winery Business; Are There Economic Returns?: A Case study using Texas Senate Bill 1370's support of the Texas Wine Industry [PDF]
Texas wineries responded to a survey regarding their participation in wine marketing activities, annual changes in gross sales and level of sales growth they attribute to TDA’s support and if these funds create positive economic impacts to their winery ...
Hanagriff, Roger D. +2 more
core +1 more source