Results 41 to 50 of about 10,278,822 (344)
The Integrated Complex of Marketing of Higher Education Services [PDF]
Bìznes Inform, 2017 The article, on the basis of generalization of scientific views of foreign and domestic scientists, substantiates the integrated model of marketing of higher education products and services with consideration of their specificities.
Zhehus Olena V.
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MARKET MANAGEMENT IN MARKET ACTIVITY
Zeszyty Naukowe Akademii Sztuki Wojennej, 2019 The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of
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Prioritising marketing activities in different types of marketing functions [PDF]
Total Quality Management & Business Excellence, 2016 Marketing functions (MFs) differ in how they practise marketing roles. The purpose of this article is to differentiate between MFs that practice marketing roles in a particular manner and then study how these different types of MFs differ with regard to the marketing roles’ effect on business performance (BP) and top management's respect.
Anne Martensen, Jan Mouritsen
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The Methodology and Results of Diagnostics of Marketing Activity of Higher Educational Institutions in Ukraine [PDF]
Bìznes Inform, 2018 The article presents the author’s own methodology of diagnostics of marketing activity of higher education institutions, including the developed structural-logical scheme of preparation and carrying out, in the basis of which lays the method of ...
Zhehus Olena V.
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Analyzing the Competitive Advantages of the PJSC CB «PrivatBank» among the Banks with the State-Owned Capital [PDF]
Bìznes Inform, 2018 The article defines the concept of «competitiveness of bank» and provides a system of ways to ensure competitive advantages of bank in the market of banking and financial-credit services.
Rakhman Mahbubur S. +1 more
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CONDITIONS FOR APPLYING A MARKETING APPROACH BY BULGARIAN VEGETABLE PRODUCERS
Journal of Bio-Based Marketing, 2021 The purpose of the article is to outline the prerequisites for the implementation of marketing activities by Bulgarian vegetable producers. Improving the effectiveness of marketing activities can be achieved only if the necessary prerequisites for this ...
Teodor Radev
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Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2022 A number of specialists consider the corporate brand as an addition to the product, which allows for its comprehensive identification and differentiation in the field of competitive communication business interaction.
Serhii Kasian +2 more
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Segmentation and Choice of Partners of an Enterprise in the Process of Marketing Activities [PDF]
Bìznes Inform, 2019 The aim of the article is to justify the need for segmenting and choosing partners of an enterprise in the process of marketing activities. By analyzing, systematizing and summarizing scientific works of domestic and foreign scientists, the essence of ...
Us Maryna I.
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Features of evaluating the effectiveness of industrial enterprise marketing activities
IOP Conference Series: Materials Science and Engineering, 2020 Adaptation to dynamic market changes and choosing the optimal development strategy based on the results of marketing activities today become a central problem for Russian industrial enterprises.
V. Kukartsev +5 more
semanticscholar +1 more source
FEBS Letters, EarlyView.The enzyme 5‐lipoxygenase (5‐LOX) catalyzes the first step in the biosynthesis of leukotrienes (LTs) involved in inflammatory pathophysiology. After cellular stimulation, 5‐LOX translocates to the nucleus, interacting with the 5‐LOX‐activating protein (FLAP) to form LTA4 from arachidonic acid (AA).
Erik Romp +5 more
wiley +1 more source