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The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry
Sustainability, 2022 Instagram is used as an effective and visual marketing channel for building brand equity in the minds of consumers. Therefore, this study aims to classify Instagram marketing activities and analyze the associated effects on customer-based brand equity ...
Cho-I Park, Young Namkung
semanticscholar +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2021 This research examines the relationship between social media marketing activities and purchase intention mediated by trust and brand image to confirm the constructs with practical applicability, specifically in a growing online ride-hailing service ...
M. Moslehpour +3 more
semanticscholar +1 more source
, 2021 Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media.
Blend Ibrahim +2 more
semanticscholar +1 more source
Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus. [PDF]
Data Brief, 2018 The central purpose of this data article is to empirically investigate the relationships among social media marketing (SMM) activities, brand loyalty and revisit intention in five-star hotels in Northern Cyprus.
Ibrahim B, Aljarah A.
europepmc +2 more sources
Active Labor Market Policies [PDF]
SSRN Electronic Journal, 2016 Active labor market policies are massively used with the objective being to improve labor market outcomes of individuals out of work. Many observational evaluation studies have been published. In this review, we critically assess policy effectiveness. We emphasize insights from recent randomized controlled trials. In addition, we examine policy effects
Van den Berg, Gerard, Crepon, Bruno
openaire +3 more sources
First Monday, 2021 The main objective of this research is to investigate the impact of social media marketing activities — restricted only to Instagram influencers — on online impulse buying through the mediating effect of source credibility (attractiveness, expertise, and
K. Koay, Chai Wen Teoh, P. Soh
semanticscholar +1 more source
THE PERCEIVED VALUE OF BRAND BUILDING: DO SMALL AND MEDIUM ENTERPRISES IN SOUTH AFRICA RECOGNISE ITS VALUE? [PDF]
Eurasia: Economics & Business, 2023 Branding is a crucial resource for small and medium-sized enterprises (SMEs). The aim was to explore SME owners’ perceptions of branding, and to determine whether these perceptions had an impact on the marketing focus of the enterprise.
Wiid J.A., Cant M.C.
doaj
Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises
, 2021 Digital transformation which impacts business operations is one of the most fundamental social and economic occurrences of our times. The paper seeks to find out how digital transformation impacts marketing activities in small and medium-sized ...
Marta Ziółkowska
semanticscholar +1 more source
INNOVATION PROGRAMS MODELS: Design and management
Revista Estudos e Pesquisas em Administração, 2019 Projetos de inovação podem desenhar, desenvolver e implementar uma abordagem prática e estruturada, com o objetivo de criar um modelo gerencial de inovação.
Joaquin Jose Carvalho Proença
doaj +1 more source
Should Marketing Managers Be Concerned about Attitudes towards Marketing and Consumerism in New Zealand: A Longitudinal View [PDF]
, 2003 New Zealand has gone through a radical metamorphosis since free market economics were introduced in the mid-1980s. Marketing managers are particularly interested in the views of consumers about issues dealing with marketing activities.
Durvasula, Srinivas +2 more
core +2 more sources