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Methodical Aspects of Documenting the Marketing Activities [PDF]
Облік і фінанси, 2020 The effectiveness of accounting for marketing costs depends on the correct documentation of the consumed resources of the enterprise. The purpose of the article is to justify the methodical foundations of documenting the marketing activities. As analysis
Hanna Verzilova
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Prioritising marketing activities in different types of marketing functions [PDF]
Total Quality Management & Business Excellence, 2016 Marketing functions (MFs) differ in how they practise marketing roles. The purpose of this article is to differentiate between MFs that practice marketing roles in a particular manner and then study how these different types of MFs differ with regard to the marketing roles’ effect on business performance (BP) and top management's respect.
Martensen, Anne, Mouritsen, Jan
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, 2023 Culture is one of the key concepts in marketing and consumer behavior research. The relationship between culture and marketing is diverse: not only does culture influence marketing activities and consumer behavior, but marketing also creates culture ...
Wataru Uehara
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Дискурс, 2017 The article deals with the conceptual issues of making complex economic analysis of marketing activity in quasiintegration. The article brings forward rules and algorithm of this analysis, determine aim, subject and object of this analysis.
V. P. Semenov +3 more
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The Google Online Marketing Challenge and research opportunities [PDF]
, 2009 The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online ...
Treiblmaier, H. +11 more
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Decision support system for promotion of Faculty of Business and Economics Mendel University
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 Decreasing number of secondary school graduates means that, for college, it becomes more difficult to fulfill guide number of newly admitted students. In order to maintain an optimum number of registered students, the Faculty of Business and Economics ...
Pavel Turčínek, Arnošt Motyčka
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On Market Activity and the Value of Money
Journal of Money, Credit, and Banking, 2006 In a random-matching monetary economy, efficient and inefficient sellers choose between home or market production. Since inefficient sellers bargain up their prices, two equilibria may existNwith high or low market participationN depending on extent of heterogeneity and frictions.
Camera, Gabriele, Vesely, Filip
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PROFILING THE DRIVERS OF MARKET POWER OF WINERIES. THE CASE OF SOUTHERN BULGARIA [PDF]
Journal of Bio-Based Marketing, 2020 During last decade the competition on wine market of Europe is going higher. This is a result from regulation of wine industry under common agricultural policy of European Union.
Petar Borisov, Teodor Radev
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MARKET MANAGEMENT IN MARKET ACTIVITY
Zeszyty Naukowe Akademii Sztuki Wojennej, 2019 The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of
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Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing [PDF]
, 2008 The purpose of the paper is to investigate the understanding between logistics and marketing functions, to highlight specific issues relating to the interface activities between the two areas, and to discuss the impact for business processes.
Whicker, L., Lynch, J.
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