Entrepreneurial opportunities and possibilities for financing marketing activities using EU Funds [PDF]
Journal of Economic and Social Development (Varaždin), 2022 The modern global market presents increasing challenges before entrepreneurs to find an effective set of marketing activities and communication channels.
Ante Roncevic, Matija Kikelj
doaj
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills [PDF]
, 2012 The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing ...
Brennan, Ross, Vos, Lynn
core +1 more source
The Impact of International Tourism on the Economic Development and the Image of an Individual Country [PDF]
Problemi Ekonomiki, 2017 The aim of the paper is to study the dynamics of economic indicators of international tourism, the main problems, trends and prospects of the industry development in the world market and an individual country, the role of the country’s image and its ...
Yevtushenko Viktoriia А. +2 more
doaj
Decision support system for promotion of Faculty of Business and Economics Mendel University
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 Decreasing number of secondary school graduates means that, for college, it becomes more difficult to fulfill guide number of newly admitted students. In order to maintain an optimum number of registered students, the Faculty of Business and Economics ...
Pavel Turčínek, Arnošt Motyčka
doaj +1 more source
Lessons for public health campaigns from analysing commercial food marketing success factors: a case study [PDF]
, 2012 Background: Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date.
Aschemann-Witzel, Jessica +4 more
core +2 more sources
The Impact of Social Media Marketing Activities on Purchase Intention
International Review of Management and MarketingThis study seeks to investigate the marketing activities available through social media platforms that are reflected in the purchase intention of consumers in general.
Firas Alnaser +5 more
semanticscholar +1 more source
MARKET MANAGEMENT IN MARKET ACTIVITY
Zeszyty Naukowe Akademii Sztuki Wojennej, 2019 The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of
openaire +1 more source
Market Expansion and Elasticity Improvement as Complementary Marketing Activities
, 2003 Consider a marketing division of a monopoly firm that faces two marketing options: Market enlargement and elasticity improvement. These options are conceived in terms of the target of the firm’s advertising campaigns: Potential new consumers versus existing consumers.
Mantovani, Andrea, Amir, Rabah
openaire +4 more sources
On Market Activity and the Value of Money
Journal of Money, Credit, and Banking, 2006 In a random-matching monetary economy, efficient and inefficient sellers choose between home or market production. Since inefficient sellers bargain up their prices, two equilibria may existNwith high or low market participationN depending on extent of heterogeneity and frictions.
Camera, Gabriele, Vesely, Filip
openaire +3 more sources
PROFILING THE DRIVERS OF MARKET POWER OF WINERIES. THE CASE OF SOUTHERN BULGARIA [PDF]
Journal of Bio-Based Marketing, 2020 During last decade the competition on wine market of Europe is going higher. This is a result from regulation of wine industry under common agricultural policy of European Union.
Petar Borisov, Teodor Radev
doaj