Results 31 to 40 of about 13,272,935 (352)
Prioritising marketing activities in different types of marketing functions [PDF]
Total Quality Management & Business Excellence, 2016 Marketing functions (MFs) differ in how they practise marketing roles. The purpose of this article is to differentiate between MFs that practice marketing roles in a particular manner and then study how these different types of MFs differ with regard to the marketing roles’ effect on business performance (BP) and top management's respect.
Martensen, Anne, Mouritsen, Jan
openaire +2 more sources
Business marketing activities in Ukraine during wartime
Innovative Marketing, 2022 The war in Ukraine dealt a crushing blow to the country’s economy. The relevance of the topic is due to the marketing ability to be an effective tool for restoring and developing business in Ukraine.
M. Korneyev +4 more
semanticscholar +1 more source
Modeling the Demand for Educational Products of Higher Education Institutions in Ukraine [PDF]
Problemi Ekonomiki, 2018 Higher education institutions switch to market methods and management models that provide for the reorientation of their activities to the needs of the market.
Zhehus Olena V.
doaj
Introducing a New Banking Product Development Model based on Seed Marketing [PDF]
تحقیقات بازار یابی نوین, 2022 In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry.
Nasser Hamidi +2 more
doaj +1 more source
Methodical Aspects of Documenting the Marketing Activities [PDF]
Облік і фінанси, 2020 The effectiveness of accounting for marketing costs depends on the correct documentation of the consumed resources of the enterprise. The purpose of the article is to justify the methodical foundations of documenting the marketing activities. As analysis
Hanna Verzilova
doaj +1 more source
From physical marketing to web marketing [PDF]
, 2002 Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
core +5 more sources
European Journal of Marketing, 2021 Purpose In a world where corporate social responsibility (CSR) is a meaningful trend valued by firm stakeholders, it is still not clear how the marketing department integrates corporate-level social responsibility strategy into its departmental ...
Peren Özturan, A. Grinstein
semanticscholar +1 more source
Attracting the Tourism Potential of Ukraine to the “Unloading” of the World Flows [PDF]
Problemi Ekonomiki, 2018 The article highlights the study of ways and possibilities for attracting the domestic tourism potential in accepting part of the growing world tourist flow to solve the problem of the “overloading” of famous cultural monuments and wonders of the world ...
Raкhman Mahbubur S.
doaj
Effects of Social Media Marketing Activities Toward Purchase Intention Healthy Food in Indonesia
Turkish Journal of Computer and Mathematics Education, 2021 With easier and faster internet access nowadays, social media has become an important means of online marketing activities. Both individuals and companies carry out activities on online platforms and develop business opportunities using social media ...
Bima Oktriyanto
semanticscholar +1 more source
Дискурс, 2017 The article deals with the conceptual issues of making complex economic analysis of marketing activity in quasiintegration. The article brings forward rules and algorithm of this analysis, determine aim, subject and object of this analysis.
V. P. Semenov +3 more
doaj +1 more source