Results 31 to 40 of about 5,497,701 (297)
Driving the Image of an Electricity Supplier Through Marketing Activities
Forum Scientiae Oeconomia, 2023 The liberalisation of the electricity market enables consumers to freely choose their electricity provider. Consequently, it is crucial for these providers to cultivate a positive image, as it can lead to customer loyalty and positive recommendations ...
Dariusz Dabrowski +3 more
doaj +1 more source
Market Expansion and Elasticity Improvement as Complementary Marketing Activities
, 2003 Consider a marketing division of a monopoly firm that faces two marketing options: Market enlargement and elasticity improvement. These options are conceived in terms of the target of the firm’s advertising campaigns: Potential new consumers versus existing consumers.
Mantovani, Andrea, Amir, Rabah
openaire +4 more sources
, 2022 Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio +2 more
core
FEBS Letters, EarlyView.The process of internalization of the Shiga toxin A subunit via formation of a complex with the Shiga toxin B subunit, which specifically binds to the Gb3 receptor. The peptide is designed to act as a carrier of drugs into cancer cells. Here, we explored the potential of peptides derived from the catalytic A subunit of Shiga toxin (STxA) to be drug ...
Giulia Opassi +6 more
wiley +1 more source
IMP thinking and IMM: Co-creating value for business marketing [PDF]
, 2022 We have extensive knowledge about the thematic development of the business-to-business marketing research. Much less is known, however, how major research contributions are created and disseminated, in brief, how the academic value is constructed between
Kristian Möller, Aino Halinen
core +1 more source
FEATURES OF MARKETING MANAGEMENT
Публічне управління та регіональний розвитокThe article analyzes the features of marketing management as a complex of coordinated actions invested in achieving the goals of the institution by satisfying the needs of target markets; as a process that includes the analysis of market opportunities ...
Wang Zhengyang
doaj +1 more source
Launhcing new product to market: Importance of product' characteristics, market and marketing activities [PDF]
Marketing (Beograd. 1991)The new product serves as the foundation for ensuring the long-term survival and growth of the company, as well as being a driving force for the economy and a critical factor in the competitiveness of national economies.
Zlatanović Dejana +2 more
doaj +1 more source
ADP‐ribosylation: An emerging regulator of the epigenome
Molecular Oncology, EarlyView.ADP‐ribosylation has emerged as a dynamic epigenetic signaling mechanism that modifies histones and chromatin‐associated proteins. Through coordinated PARylation and MARylation, it integrates with other histone modifications to regulate chromatin structure, transcription factor activity, and gene expression, influencing genome function and disease ...
Cristel V. Camacho +2 more
wiley +1 more source
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy [PDF]
, 2023 Although marketing activities are vital for new ventures (NVs) to ensure growth and survival, previous research is silent on how to organize them in firms’ infancy.
Gabrielsson, Mika +8 more
core +1 more source
Improving the efficiency of enterprises on the basis of improved marketing activities
Путеводитель предпринимателя, 2020 Currently, there is a need to focus on market demand, the needs and requirements of the consumer in the scientific, technical, industrial and marketing activities of the enterprise.
O. V. Babich, A. D. Kostromina
doaj