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Introducing a New Banking Product Development Model based on Seed Marketing [PDF]
تحقیقات بازار یابی نوین, 2022 In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry.
Nasser Hamidi +2 more
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Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2022 A number of specialists consider the corporate brand as an addition to the product, which allows for its comprehensive identification and differentiation in the field of competitive communication business interaction.
Serhii Kasian +2 more
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Prioritising marketing activities in different types of marketing functions [PDF]
Total Quality Management & Business Excellence, 2016 Marketing functions (MFs) differ in how they practise marketing roles. The purpose of this article is to differentiate between MFs that practice marketing roles in a particular manner and then study how these different types of MFs differ with regard to the marketing roles’ effect on business performance (BP) and top management's respect.
Martensen, Anne, Mouritsen, Jan
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CONDITIONS FOR APPLYING A MARKETING APPROACH BY BULGARIAN VEGETABLE PRODUCERS
Journal of Bio-Based Marketing, 2021 The purpose of the article is to outline the prerequisites for the implementation of marketing activities by Bulgarian vegetable producers. Improving the effectiveness of marketing activities can be achieved only if the necessary prerequisites for this ...
Teodor Radev
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Analysis of methodological presumptions for optimisation of marketing programmes
Business: Theory and Practice, 2013 The analysis focuses on researches on optimisation of marketing programmes conducted over the last decade. On one hand, methods and models suggested by the researchers as well as results obtained by experimental modelling do not comply with contemporary ...
Juozas Bivainis, Irena Daukševičiūtė
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Interdisziplinäres Marketing. Marketing und Linguistik [PDF]
Linguistische Treffen in Wrocław, 2023 Marketing is an interdisciplinary field of science. Many fields of science support the successful marketing activities of companies, such as sociology, psychology, management, mathematics, statistics, anthropology, computer science, aesthetics. Sociology
Judit Mátyás
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THE PERCEIVED VALUE OF BRAND BUILDING: DO SMALL AND MEDIUM ENTERPRISES IN SOUTH AFRICA RECOGNISE ITS VALUE? [PDF]
Eurasia: Economics & Business, 2023 Branding is a crucial resource for small and medium-sized enterprises (SMEs). The aim was to explore SME owners’ perceptions of branding, and to determine whether these perceptions had an impact on the marketing focus of the enterprise.
Wiid J.A., Cant M.C.
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Mapping organic packaging research: Environmental concern and health safety [PDF]
Environmental Economics, 2022 The adoption of biopolymer packaging materials to replace petroleum-based plastic packaging has become a global trend, which could reduce environmental impact and potential health threats.
Kseniia Bliumska-Danko +3 more
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Launhcing new product to market: Importance of product' characteristics, market and marketing activities [PDF]
Marketing (Beograd. 1991)The new product serves as the foundation for ensuring the long-term survival and growth of the company, as well as being a driving force for the economy and a critical factor in the competitiveness of national economies.
Zlatanović Dejana +2 more
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On Market Activity and the Value of Money
Journal of Money, Credit, and Banking, 2006 In a random-matching monetary economy, efficient and inefficient sellers choose between home or market production. Since inefficient sellers bargain up their prices, two equilibria may existNwith high or low market participationN depending on extent of heterogeneity and frictions.
Camera, Gabriele, Vesely, Filip
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