Results 271 to 280 of about 118,974 (314)
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Price fluctuations and market activity
Physica A: Statistical Mechanics and its Applications, 2001zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Gopikrishnan, P. +4 more
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Marketing Activity, Blogging and Sales
SSRN Electronic Journal, 2011Abstract The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the interaction between consumers and firms from being unidirectional to being bidirectional. However, CGM are almost always accompanied by traditional media (such as TV advertising).
Hiroshi Onishi, Puneet Manchanda
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Marketing Coprovided Activities
The Journal of Continuing Education in Nursing, 2014Coproviding is a wonderful way for two or more organizations to work together to provide continuing nursing education. To be transparent to the learners, marketing materials identify the parties involved and prominently note the name of the organization accountable for developing the activity and awarding the contact hours.
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Subjects of marketing activities
Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), 2021The purpose of the article is to identify the subjects of marketing activities and to classify them according to certain classification criteria. The article provides an extended classification of marketing subjects, gives their brief description, establishes requirements for marketers and managers performing MA functions, identifies the advantages and
M.A. Nikolaeva, D.R. Kostrubova
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DIU Journal of Business and Entrepreneurship, 2021
This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis.
Shahriar Mohammad Shibli +1 more
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This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis.
Shahriar Mohammad Shibli +1 more
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1992
Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
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Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
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Review of Financial Studies, 2006
This article uses a unique option data set to provide detailed descriptive statistics on the purchased and written open interest and open buy and sell volume of several classes of investors. We also show that volatility trading through straddles and strangles accounts for a small fraction of option trading volume and presents evidence that a large ...
Lakonishok, J. +3 more
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This article uses a unique option data set to provide detailed descriptive statistics on the purchased and written open interest and open buy and sell volume of several classes of investors. We also show that volatility trading through straddles and strangles accounts for a small fraction of option trading volume and presents evidence that a large ...
Lakonishok, J. +3 more
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Marketization and activation policies
2014The paper investigates the way in which local social and employment services have become marketized in different countries, the determinants of this marketization, and its impact on the delivery of activation ...
Zimmermann, Katharina +3 more
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Activating the Marketing Multiplier
2014Accelerating the economy by using the existing market system and generating a marketing multiplier is not only reasonable but also a necessary activity in poor economic times. When our economy experienced the greatest recession of modern times, the government bailed out the auto industry, the housing industry, and Wall Street.
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Activism as a Marketing Strategy
In recent years, fashion has played a central role in social activism, especially in defending the rights of the LGBTQ+ community. Fashion brands adopt inclusion and diversity strategies, reflecting a social commitment that resonates with consumers. This paper investigates fashion brands’ LGBTQ+ initiatives, exploring the underlying motivations and ...Marcelo, Ana Sofia, Matias, Ana Mafalda
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