Results 281 to 290 of about 118,974 (314)

Redefining Marketing Activity

Journal of Management in Engineering, 1991
This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
openaire   +1 more source

Marketing-as-practice: A framework and research agenda for value-creating marketing activity

Marketing Theory, 2023
Per Skålén, Bernard Cova, Johanna Gummerus   +2 more
exaly  

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

Sustainability, 2021
Ardy Wibowo, Shih-Chih Chen, Yin Ma
exaly  

Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective

Information Systems Frontiers, 2022
Denis Dennehy, Peter Naude, Dennehy Denis   +2 more
exaly  

ComSoc Marketing Activities

IEEE Communications Magazine
Robert Schober, Zhi Ding
openaire   +1 more source

Assessing Marketing Activities and Priorities:

Journal of Hospital Marketing, 1989
M W, Little, D R, McDermott
openaire   +2 more sources

Estimation of the Marketing Activity of Banking Structures

Acta Universitatis Agriculturae Et Silviculturae Mendelianae Brunensis, 2020
Nestor Shpak, Ihor Kulyniak, Maryana Gvozd   +2 more
exaly  

Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency

Journal of Business Ethics, 2011
M Joseph Sirgy, Grace B Yu, Dong-Jin Lee   +2 more
exaly  

Social marketing interventions aiming to increase physical activity among adults

Health Education, 2017
Krzysztof Kubacki, RIMANTĖ Ronto, Bo Pang   +2 more
exaly  

Social Marketing Physical Activity Interventions Among Adults 60 Years and Older

Social Marketing Quarterly, 2015
Haruka Fujihira, Krzysztof Kubacki, RIMANTĖ Ronto   +2 more
exaly