Results 21 to 30 of about 1,115,990 (309)
Peculiarities of marketing activities in the creative economy [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університетThe article examines the problems of creativity of economic activity in the context of its marketing component and proposes measures for the formation and development of creative marketing of organizations. These requirements are important in view of the
Vitalii Blahoi, Alevtina Pakulina
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Marketing methods of industrial activity management: adaptive marketing [PDF]
E3S Web of Conferences, 2023 The actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business.
Krasyuk Irina, Bragin Alexey
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A case of mistaken identity: theory, practice and the marketing textbook [PDF]
, 2008 PURPOSE One field in business where there is a purported gap between theory and practice is in marketing. This paper examines one area of the debate, the degree of congruence between the established textbook theories of marketing and the practical ...
Barry Ardley, Beverly Wagner
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Effective Active Labor Market Policies [PDF]
SSRN Electronic Journal, 2004 We present a theoretical and empirical analysis of different types of active labor market policies (ALMP). In our empirical analysis, we use data on 20 OECD countries covering the time period 1985-1999. We find that labor market training is the most effective program to bring down unemployment.
Boone, Jan, van Ours, Jan C
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Imputing unknown competitor marketing activity with a Hidden Markov Chain
, 2014 We demonstrate on a case study with two competing products at a bank how one can use a Hidden Markov Chain (HMC) to estimate missing information on a competitor's marketing activity.
Haughton, Dominique +5 more
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Green, Blue and Digital Economy Journal, 2023 The purpose of the article is to study the main methods and indicators of comprehensive assessment of the effectiveness of marketing activities (profit, market share, sales volume, etc.), as well as to generalise typical marketing solutions in crisis ...
Mariia Bahorka +2 more
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Place Marketing in Hungary: The Case of Debrecen [PDF]
, 2009 After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular.
Kozma, Gábor
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APPLICATION OF INTERNET MARKETING IN ACTIVITY ENTERPRISES
Соціальна економіка, 2022 The article highlights the essence of Internet marketing, its role and opportunities in the distribution of goods and services. I determined the advantages of digital marketing in modern conditions. The purpose of the study is to consider the features of
Elena Shcherban
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Reflecting on Experiential Learning in Marketing Education [PDF]
, 2014 © Westburn Publishers Ltd 2014. This is the preprint (pre peer-review) version of an article which has been published in its definitive form in Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for ...
Brennan, Ross
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Prioritising marketing activities in different types of marketing functions [PDF]
Total Quality Management & Business Excellence, 2016 Marketing functions (MFs) differ in how they practise marketing roles. The purpose of this article is to differentiate between MFs that practice marketing roles in a particular manner and then study how these different types of MFs differ with regard to the marketing roles’ effect on business performance (BP) and top management's respect.
Martensen, Anne, Mouritsen, Jan
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