Results 41 to 50 of about 118,974 (314)
Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD
ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin +11 more
wiley +1 more source
THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior.
Liudmyla Sokolova +2 more
doaj +1 more source
Claiming market ownership: Territorial activism in stigmatized markets
Brands that seek to serve stigmatized markets are frequently targeted with activism by stigmatizers who hold discrediting beliefs about the products, practices and/or people associated with such markets. Drawing on an inductive analysis of a large set of qualitative data in the halal food and beverage market, we identify three triggers that make ...
Ozlem Sandikci +2 more
openaire +4 more sources
Marketing in SMEs: a '4Ps' self-branding model [PDF]
Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a ...
Resnick, SM +7 more
core +1 more source
The modern market of medical services of the Republic of Kazakhstan is demonopolized. There are state and private medical institutions in the market that compete with each other.Given the limited financing of the health system and the transfer of ...
B. B. Sukhanberdina +4 more
doaj +1 more source
Compulsion in Active Labour Market Programs [PDF]
This paper examines compulsion in active labour market programmes (ALMP). When an unemployed worker has to participate in a programme in order to remain eligible for benefits there are two seperate effects. First, there is the treatment effect, i.e. the programme makes the worker more attractive for a potential employer or makes search more efficient ...
openaire +5 more sources
Objective The concern that nonsteroidal anti‐inflammatory drugs (NSAIDs) may precipitate flares of inflammatory bowel disease (IBD) has limited their use in managing musculoskeletal symptoms in those with IBD, but safety data are mixed. Methods This retrospective cohort study included patients with IBD aged at least 18 years from Optum's deidentified ...
Adam S. Mayer +4 more
wiley +1 more source
Building a case study: A marketing academic trainee’s learner journey [PDF]
Working paper presented at AM2017 ConferenceIntroduction - The lead author of this working paper is a colleague of the Marketing Academy currently entering the second of four years of a Graduate Teaching Assistant (GTA) position at Edinburgh Napier ...
Fotheringham, J. +2 more
core
Assessment of the enterprise marketing performance [PDF]
Nowadays, the Ukrainian economic system is facing difficulties because of country’s integration into the world globalization processes, and crisis phenomena create uncertainty and lack of stability to entrepreneurship that results in the increase in risk
Maryna Korzh +2 more
doaj +1 more source
Corruption, governmental activities and markets
Paper discusses the factors that contribute to the spread of corruption as well as the implications of corruption for markets and for public sector activities. It is argued that corruption can be contained mainly by a scaling down of the public sector activities that stimulate its growth.
openaire +2 more sources

