Results 21 to 30 of about 118,974 (314)
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site [PDF]
, 2008 The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic invitations from existing members,
Michael Trusov +5 more
core +1 more source
International Journal of Behavioral Nutrition and Physical Activity, 2018 Background Dietary inequalities between population groups are common with older and more affluent individuals tending to have healthier diets. Differential responses to health interventions may exacerbate inequalities.
Katrine Ejlerskov +5 more
doaj +1 more source
Вестник университета, 2021 The results of the marketing analysis of the market of special equipment for housing and communal services of Russia are presented. Market trends have been analysed, the sales dynamics of municipal machinery have been characterised and segments of the ...
I. Yu. Okolnishnikova +2 more
doaj +1 more source
The Impact of International Tourism on the Economic Development and the Image of an Individual Country [PDF]
Problemi Ekonomiki, 2017 The aim of the paper is to study the dynamics of economic indicators of international tourism, the main problems, trends and prospects of the industry development in the world market and an individual country, the role of the country’s image and its ...
Yevtushenko Viktoriia А. +2 more
doaj
Marketing methods of industrial activity management: adaptive marketing [PDF]
E3S Web of Conferences, 2023 The actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business.
Krasyuk Irina, Bragin Alexey
doaj +1 more source
Green, Blue and Digital Economy Journal, 2023 The purpose of the article is to study the main methods and indicators of comprehensive assessment of the effectiveness of marketing activities (profit, market share, sales volume, etc.), as well as to generalise typical marketing solutions in crisis ...
Mariia Bahorka +2 more
doaj +1 more source
On Market Activity and the Value of Money
Journal of Money, Credit, and Banking, 2006 In a random-matching monetary economy, efficient and inefficient sellers choose between home or market production. Since inefficient sellers bargain up their prices, two equilibria may existNwith high or low market participationN depending on extent of heterogeneity and frictions.
Camera, Gabriele, Vesely, Filip
openaire +3 more sources
APPLICATION OF INTERNET MARKETING IN ACTIVITY ENTERPRISES
Соціальна економіка, 2022 The article highlights the essence of Internet marketing, its role and opportunities in the distribution of goods and services. I determined the advantages of digital marketing in modern conditions. The purpose of the study is to consider the features of
Elena Shcherban
doaj +1 more source
MARKET MANAGEMENT IN MARKET ACTIVITY
Zeszyty Naukowe Akademii Sztuki Wojennej, 2019 The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of
openaire +1 more source
Strategy of Customer-Centred Orientation of Transport Holding Стратегия клиентоориентированности транспортного холдинга [PDF]
Problemi Ekonomiki, 2010 The questions of forming of customer focus of the transport-logistic holding are considered on the basis of development of strategic directions of marketing activity and system of service of customers.В статье рассмотрены вопросы формирования ...
Popova Nadezhda V.
doaj