Results 31 to 40 of about 118,974 (314)
Market Expansion and Elasticity Improvement as Complementary Marketing Activities
Consider a marketing division of a monopoly firm that faces two marketing options: Market enlargement and elasticity improvement. These options are conceived in terms of the target of the firm’s advertising campaigns: Potential new consumers versus existing consumers.
Mantovani, Andrea, Amir, Rabah
openaire +4 more sources
Due to copyright restrictions, the access to the full text of this article is only available via subscription.Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified ...
David A. Griffith +3 more
core +1 more source
Bioscience students were asked for their opinions on the value and teaching of skills. 204 responded that teamwork, time management and study skills are necessary to reach University, that scientific writing, research, laboratory and presentation skills are taught effectively during their studies, while other skills are gained inherently through study ...
Janella Borrell, Susan Crennell
wiley +1 more source
MARKETING AUDIT AS A TOOL OF MARKETING ANALYTICS
The article systematizes the existing approaches to the interpretation of the concept of «marketing audit». In particular, scientists study marketing audit depending on the analysis process, research method, analysis tool, content of marketing ...
Valentyna Litynska
doaj +1 more source
Pathways and pitfalls: a qualitative study of student experiences in biomedical science education
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell +8 more
wiley +1 more source
ORGANIZATION OF MARKETING ACTIVITIES ON THE INTRAPRENEURSHIP
The article deals with the theoretical study of the category of "intrapreneurship" (internal business). It is proved that internal business is conducted in two main directions: in the field of strategic management and entrepreneurship. It is proposed to conduct research of the organization of marketing activities using the theoretical and ...
Pererva, Petro +2 more
openaire +2 more sources
Epigenetic reprogramming in hematopoietic stem and progenitor cells (HSPCs) and downstream myeloid cells, mediated by H3.3 downregulation and endogenous retroelement (ERE) overexpression, contributes to the progression of multiple sclerosis (MS). ABSTRACT Background Skewed myelopoiesis in the bone marrow has been identified as a key driver of multiple ...
Li‐Mei Xiao +6 more
wiley +1 more source
Background Despite the ongoing promotion of physical activity, the rates of physical inactivity remain high. Drawing on established methods of analysing consumer behaviour, this study seeks to understand how physical activity competes for finite time in ...
Amy L. Wilson +4 more
doaj +1 more source
The Essence and Content of Product Distribution as an Economic Category [PDF]
The volatile and turbulent environment requires the ability to timely identify, analyze and counteract challenges in the field of product distribution, which is the key to sustainability, competitiveness and successful development of business entities ...
Viktoriia Bozhkova, Mykhailo Bilukha
doaj +1 more source
BANKRUPTCY DIAGNOSIS AS THE ELEMENT OF STRATEGIC MANAGEMENT OF THE ENTERPRISES MARKETING ACTIVITY
. The article is aimed at the forming approaches for the estimated probability of bankruptcy in the system of strategic management of marketing activity which serves as a tool for coordinating production and distribution of goods and services based on ...
N. Kuzmynchuk +4 more
doaj +1 more source

