Results 31 to 40 of about 118,974 (314)

Market Expansion and Elasticity Improvement as Complementary Marketing Activities

open access: yes, 2003
Consider a marketing division of a monopoly firm that faces two marketing options: Market enlargement and elasticity improvement. These options are conceived in terms of the target of the firm’s advertising campaigns: Potential new consumers versus existing consumers.
Mantovani, Andrea, Amir, Rabah
openaire   +4 more sources

What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals

open access: yes, 2009
Due to copyright restrictions, the access to the full text of this article is only available via subscription.Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified ...
David A. Griffith   +3 more
core   +1 more source

The skills required for transition to university and study in biological sciences: A student perspective

open access: yesFEBS Open Bio, EarlyView.
Bioscience students were asked for their opinions on the value and teaching of skills. 204 responded that teamwork, time management and study skills are necessary to reach University, that scientific writing, research, laboratory and presentation skills are taught effectively during their studies, while other skills are gained inherently through study ...
Janella Borrell, Susan Crennell
wiley   +1 more source

MARKETING AUDIT AS A TOOL OF MARKETING ANALYTICS

open access: yesСоціальна економіка
The article systematizes the existing approaches to the interpretation of the concept of «marketing audit». In particular, scientists study marketing audit depending on the analysis process, research method, analysis tool, content of marketing ...
Valentyna Litynska
doaj   +1 more source

Pathways and pitfalls: a qualitative study of student experiences in biomedical science education

open access: yesFEBS Open Bio, EarlyView.
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell   +8 more
wiley   +1 more source

ORGANIZATION OF MARKETING ACTIVITIES ON THE INTRAPRENEURSHIP

open access: yes, 2018
The article deals with the theoretical study of the category of "intrapreneurship" (internal business). It is proved that internal business is conducted in two main directions: in the field of strategic management and entrepreneurship. It is proposed to conduct research of the organization of marketing activities using the theoretical and ...
Pererva, Petro   +2 more
openaire   +2 more sources

Innate Immune Reprogramming Mediated by Endogenous Retroelement Dysregulation Drives Multiple Sclerosis Progression

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
Epigenetic reprogramming in hematopoietic stem and progenitor cells (HSPCs) and downstream myeloid cells, mediated by H3.3 downregulation and endogenous retroelement (ERE) overexpression, contributes to the progression of multiple sclerosis (MS). ABSTRACT Background Skewed myelopoiesis in the bone marrow has been identified as a key driver of multiple ...
Li‐Mei Xiao   +6 more
wiley   +1 more source

Analysing how physical activity competes: a cross-disciplinary application of the Duplication of Behaviour Law

open access: yesInternational Journal of Behavioral Nutrition and Physical Activity, 2019
Background Despite the ongoing promotion of physical activity, the rates of physical inactivity remain high. Drawing on established methods of analysing consumer behaviour, this study seeks to understand how physical activity competes for finite time in ...
Amy L. Wilson   +4 more
doaj   +1 more source

The Essence and Content of Product Distribution as an Economic Category [PDF]

open access: yesЕкономічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
The volatile and turbulent environment requires the ability to timely identify, analyze and counteract challenges in the field of product distribution, which is the key to sustainability, competitiveness and successful development of business entities ...
Viktoriia Bozhkova, Mykhailo Bilukha
doaj   +1 more source

BANKRUPTCY DIAGNOSIS AS THE ELEMENT OF STRATEGIC MANAGEMENT OF THE ENTERPRISES MARKETING ACTIVITY

open access: yesФінансово-кредитна діяльність: проблеми теорії та практики, 2022
. The article is aimed at the forming approaches for the estimated probability of bankruptcy in the system of strategic management of marketing activity which serves as a tool for coordinating production and distribution of goods and services based on ...
N. Kuzmynchuk   +4 more
doaj   +1 more source

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