Results 51 to 60 of about 1,115,990 (309)

INNOVATIVE TECHNOLOGIES FOR COMPANY MARKETING PROCESS – FROM 4P TO 4E: THE CASE OF LEGO GROUP

open access: yesMokslo Taikomieji Tyrimai Lietuvos Kolegijose, 2022
The article is devoted to the experience of using the marketing mix 4E model. The focus of this marketing complex has been redirected from the product to solving the consumer’s problem.
Olena Parkhomenko, Olena Iarmosh
doaj  

COORDINATION OF MARKETING ACTIVITY, FINANCIAL AND PRODUCTION MANAGEMENT

open access: yesСтатистика и экономика, 2016
In the given article the essence, the role and features of coordination of marketing activity, financial and production (operational) management of the enterprise, specifics of formation of current assets, managements of an optimality of their size and ...
Yuri I. Fedchishin
doaj   +1 more source

Digitalization of the Marketing Activities of Enterprises: Case Study

open access: yesInformation, 2020
The pace and scale of the digitalization of today’s global information society open up new opportunities for business. At the same time, they set new challenges for business owners and managers in the field of marketing.
Nestor Shpak   +4 more
doaj   +1 more source

Food as Experience A Design and Evaluation Methodology [PDF]

open access: yes, 2009
This research, conducted for Frito Lay-North America, Inc, demonstrates how new product designs, package designs, concepts, and prototypes can be created based on the social, emotional, cognitive, and sensory information gathered through a combined ...
Baer, Roger   +3 more
core  

Real‐World Investigation of Satralizumab in Patients With Neuromyelitis Optica Spectrum Disease

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Satralizumab, a monoclonal antibody targeting the interleukin‐6 receptor, has demonstrated efficacy in clinical trials for neuromyelitis optica spectrum disorder (NMOSD). However, its real‐world effectiveness and safety compared to conventional immunosuppressive therapies remain uncertain.
Li‐Tsung Lin   +2 more
wiley   +1 more source

MARKETING AUDIT AS A TOOL OF MARKETING ANALYTICS

open access: yesСоціальна економіка
The article systematizes the existing approaches to the interpretation of the concept of «marketing audit». In particular, scientists study marketing audit depending on the analysis process, research method, analysis tool, content of marketing ...
Valentyna Litynska
doaj   +1 more source

Use of Symptomatic Drug Treatment for Fatigue in Multiple Sclerosis and Patterns of Work Loss

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To describe the use of central stimulants and amantadine for fatigue in MS and evaluate a potential association with reduced work loss in people with MS. Methods We conducted a nationwide, matched, register‐based cohort study in Sweden (2006 to 2023) using national registers with prospective data collection.
Simon Englund   +3 more
wiley   +1 more source

Compulsion in Active Labour Market Programs [PDF]

open access: yesSSRN Electronic Journal, 2007
This paper examines compulsion in active labour market programmes (ALMP). When an unemployed worker has to participate in a programme in order to remain eligible for benefits there are two seperate effects. First, there is the treatment effect, i.e. the programme makes the worker more attractive for a potential employer or makes search more efficient ...
openaire   +5 more sources

Applying an Ethical Lens to the Treatment of People With Multiple Sclerosis

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT The practice of neurology requires an understanding of clinical ethics for decision‐making. In multiple sclerosis (MS) care, there are a wide range of ethical considerations that may arise. These involve shared decision‐making around selection of a disease‐modifying therapy (DMT), risks and benefits of well‐studied medications in comparison to
Methma Udawatta, Farrah J. Mateen
wiley   +1 more source

Risks of marketing activity: globalization influence [PDF]

open access: yesMarketing i Menedžment Innovacij, 2012
In the article the influence of economic globalization on marketing activity of an organization is examined. There is determined how the system of risk of marketing activity of private and government organizations is changing under the globalization ...
V.Y. Petrunya
doaj  

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