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Decoding the XXI Century’s Marketing Shift: An Agency Theory Framework
Systems, 2016 Since the beginning of the XXI century, marketing theory has moved through a series of epistemological shifts from modern positivism to postmodern constructivism.
Gandolfo Dominici, Maurice Yolles
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Repositioning the Swellendam Municipal Area as a Tourist Destination: Trends, Destination Marketing and Place Branding [PDF]
African Journal of Hospitality, Tourism and Leisure, 2021 In 2017 the Swellendam Tourism Bureau’s board adopted a new marketing brand for the municipality under the banner Cape Trade Route. The brand was introduced without using any market intelligence to inform it.
Ronnie Donaldson +2 more
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Methods and techniques of neuromarketing research [PDF]
Marketing (Beograd. 1991), 2021 Advances in the development of neuromarketing research methods and techniques, over the past two decades, have enabled their application not only for scientific purposes, but also for commercial purposes of researching consumer behavior.
Lukić Darko
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MARKETING AGENCIES AND THE ECONOMICS OF MARKET SEGMENTATION* [PDF]
Australian Journal of Agricultural Economics, 1987 Increasing importance is being attached to market segmentation strategies as a means of increasing producer returns. In this paper, a generalised model of price discrimination without supply control is developed to analyse the implications of optimal segmentation strategies for non‐homogeneous products.
Martin, S.K., Zwart, A.C.
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The process optimization method of the optimal online sales model of information product demand concerning the spillover effect [PDF]
Journal of International Logistics and Trade, 2023 Purpose – This paper examines the process optimization method of the online sales model of information product demand concerning the spillover effect.
Rubel Amin +2 more
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Business Practices of Marketing Agencies in Croatia [PDF]
2021 44th International Convention on Information, Communication and Electronic Technology (MIPRO), 2021 Marketing communications represent an important segment of the creative industries with a number of economic and wider social contributions. In addition to advertisers and the media, marketing agencies are key players in this rapidly changing industry affected by technology and growth of interactive digital communications.
Mario Fraculj +2 more
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Jurnal Belantara, 2019 Agroforestry systems, with products in the form of robusta coffee, can increase income and environmental sustainability. The research objective is to find out the robusta coffee marketing channel.
Annisa Marchantia Pratiwi +3 more
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Effectiveness of marketing business communications at logistics enterprises
Економіка, управління та адміністрування, 2023 The article is devoted to the research and features of marketing business communications at logistics enterprises. It is determined that the following business communications should be used to achieve marketing goals: increasing attention to a product or
V.H. , O.A. , I.M., H.Yu. , S.B.
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Humanities and Social Sciences, 2022 In this article, authors analyzed the main indicators of the Ukrainian advertising media market functioning between 2017–2022. Particular attention was paid to the segment of the media marketing known as Digital Advertising, as well as to other market ...
Iliya CHUKIN +2 more
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ANALISIS PEMASARAN KEDELAI (Glicyne max L. Merril) DI KABUPATEN SUKOHARJO
Sepa, 2021 This research aims are (1) to find out the soybean marketing channel in Regency Sukoharjo, (2) to analyze the size of margin, cost and profit of soybean marketing in soybean marketing agency and marketing channel levels in Regency Sukoharjom (3) to ...
SETYOWATI SETYOWATI
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