Results 11 to 20 of about 44,955 (260)
Connectist Istanbul University Journal of Communication Sciences, 2021 The diversification of information gathering and application tools for brands and technology-oriented changes in the international market have necessitated renewed tactical coordination planning of all marketing communication activities and the ...
Özgül Dağlı
doaj +1 more source
Professionalism, Agency, and Market Failures [PDF]
Business Ethics Quarterly, 2016 ABSTRACT: According to the market failures approach to business ethics, beyond-compliance duties can be derived by employing the same rationale and arguments that justify state regulation of economic conduct.
openaire +2 more sources
BMJ Open, 2023 Introduction The purpose of TheShinISS-Vax|Flu study is to examine the association between influenza vaccines and adverse events requiring hospital admission or emergency care during the influenza vaccination campaigns 2021/2022 and 2022/2023 in Italy ...
Roberto Da Cas +8 more
doaj +1 more source
Brand and Firm Value: Evidence from Arab Emerging Markets
Economies, 2021 This study aims to estimate the impact of brand as the most important intangible marketing asset on firm value, measured by share return in some Arab emerging market, as well analyze the moderating role of agency costs in the relationship between share ...
Musaab Mousa +2 more
doaj +1 more source
Main Points of Digital Agency Business Processes Management: Foodtech Sector Case [PDF]
SHS Web of Conferences, 2021 The research deals with the analytics of the features of business processes of a digital agency and the identification of promising aspects of digital marketing as a tool for B2B interaction in the Foodtech market.
Omelyanenko Elena +4 more
doaj +1 more source
Institutionalization of Marketing in Hospitals in the Czech Republic [PDF]
Journal of Competitiveness, 2013 This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market.
Stankova Pavla
doaj +1 more source
Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty [PDF]
Journal of Trade SciencePurpose – This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI).
Dinh Anh Phan, Thi Le Hoa Vo
doaj +1 more source
Outsourcing Marketing Plans for Small and Medium Enterprises using Knowledge Sharing Process Case study: Tehran Wood and Furniture Companies [PDF]
International Journal of Industrial Engineering and Production Research, 2021 This study proposes an outsourcing mechanism for marketing plans in small and medium-sized enterprises (SMEs) using knowledge sharing. SMEs may not be able to establish a marketing department due to operational expenditures.
Yaser Hosseini +2 more
doaj +2 more sources
Markets, Choice and Agency [PDF]
Res Publica, 2015 John Tomasi’s Free Market Fairness (2012) introduces several powerful arguments in favour of a novel and surprising thesis: the best way to realize Rawls’s principles of justice is a free market society, rather than the arrangements that Rawls himself believed would best promote justice. In this paper, I adduce three arguments against Tomasi.
openaire +1 more source
Marketing Efficiency of Orange in Gadingkulon Village, Dau District, Malang Regency, Indonesia [PDF]
International Journal of Management, Accounting and Economics, 2022 Efficient marketing will prosper the actors in each marketing agency, producers and consumers. Efficiency will be created if marketing costs can be minimized so that the percentage of producer prices to consumers is not too large, and there is no gap in ...
Andi Kusmawan +2 more
doaj +1 more source