Results 11 to 20 of about 753,326 (310)

ANALISIS PEMASARAN KEDELAI (Glicyne max L. Merril) DI KABUPATEN SUKOHARJO

open access: yesSepa, 2021
This research aims are (1) to find out the soybean marketing channel in Regency Sukoharjo, (2) to analyze the size of margin, cost and profit of soybean marketing in soybean marketing agency and marketing channel levels in Regency Sukoharjom (3) to ...
SETYOWATI SETYOWATI
doaj   +1 more source

The Role and Importance of Integrated Marketing Communications in Advertising: Perceptions and Evaluations of the Advertising Industry

open access: yesConnectist Istanbul University Journal of Communication Sciences, 2021
The diversification of information gathering and application tools for brands and technology-oriented changes in the international market have necessitated renewed tactical coordination planning of all marketing communication activities and the ...
Özgül Dağlı
doaj   +1 more source

Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs [PDF]

open access: yes, 2010
The purpose of this paper is to explain the social contructivist approach taken to uncovering clearer, deeper meaning through a recent qualitative, interpretive and subjective research study.
Copley, Paul
core   +2 more sources

Postmarketing observational study on the safety of 2021/2022 and 2022/2023 influenza vaccination campaigns in Italy: TheShinISS-Vax|Flu study protocol

open access: yesBMJ Open, 2023
Introduction The purpose of TheShinISS-Vax|Flu study is to examine the association between influenza vaccines and adverse events requiring hospital admission or emergency care during the influenza vaccination campaigns 2021/2022 and 2022/2023 in Italy ...
Roberto Da Cas   +8 more
doaj   +1 more source

Professionalism, Agency, and Market Failures [PDF]

open access: yesBusiness Ethics Quarterly, 2016
ABSTRACT: According to the market failures approach to business ethics, beyond-compliance duties can be derived by employing the same rationale and arguments that justify state regulation of economic conduct.
openaire   +2 more sources

Brand and Firm Value: Evidence from Arab Emerging Markets

open access: yesEconomies, 2021
This study aims to estimate the impact of brand as the most important intangible marketing asset on firm value, measured by share return in some Arab emerging market, as well analyze the moderating role of agency costs in the relationship between share ...
Musaab Mousa   +2 more
doaj   +1 more source

Misselling through agents [PDF]

open access: yes, 2009
This paper analyzes the implications of the inherent conflict between two tasks performed by direct marketing agents: prospecting for customers and advising on the product's "suitability" for the specific needs of customers.
Inderst, Roman, Ottaviani, Marco
core   +3 more sources

Does product market competition reduce agency costs? [PDF]

open access: yesThe North American Journal of Economics and Finance, 1999
The folk wisdom is that competition reduces agency costs. We provide indirect empirical support for this view. We argue that the temptation to retain cash and engage in less productive activities is more severe for firms in less competitive industries.
Ravi Jagannathan, Shaker B. Srinivasan
openaire   +1 more source

Institutionalization of Marketing in Hospitals in the Czech Republic [PDF]

open access: yesJournal of Competitiveness, 2013
This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market.
Stankova Pavla
doaj   +1 more source

Main Points of Digital Agency Business Processes Management: Foodtech Sector Case [PDF]

open access: yesSHS Web of Conferences, 2021
The research deals with the analytics of the features of business processes of a digital agency and the identification of promising aspects of digital marketing as a tool for B2B interaction in the Foodtech market.
Omelyanenko Elena   +4 more
doaj   +1 more source

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