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Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core +6 more sources
Inbound Tourism Marketing to Wealthy Western Tourists:
Maketingu JanaruWondertrunk & Co., founded in 2016, is an inbound company with a mission to transform local regions in Japan into global travel destinations. Based on the difference between tourism marketing, which considers tourist destinations as products, and ...
Makoto Ono
doaj +2 more sources
BMJ Open, 2023 Introduction The purpose of TheShinISS-Vax|Flu study is to examine the association between influenza vaccines and adverse events requiring hospital admission or emergency care during the influenza vaccination campaigns 2021/2022 and 2022/2023 in Italy ...
Roberto Da Cas +8 more
doaj +1 more source
Professionalism, Agency, and Market Failures [PDF]
Business Ethics Quarterly, 2016 ABSTRACT: According to the market failures approach to business ethics, beyond-compliance duties can be derived by employing the same rationale and arguments that justify state regulation of economic conduct.
openaire +2 more sources
Brand and Firm Value: Evidence from Arab Emerging Markets
Economies, 2021 This study aims to estimate the impact of brand as the most important intangible marketing asset on firm value, measured by share return in some Arab emerging market, as well analyze the moderating role of agency costs in the relationship between share ...
Musaab Mousa +2 more
doaj +1 more source
Market representations in industrial marketing : Could representations influence strategy? [PDF]
, 2014 A central question in industrial marketing is whether the form in which the external environment of a firm is represented influences the marketing strategy.
Diaz Ruiz, Carlos +3 more
core +1 more source
Institutionalization of Marketing in Hospitals in the Czech Republic [PDF]
Journal of Competitiveness, 2013 This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market.
Stankova Pavla
doaj +1 more source
Main Points of Digital Agency Business Processes Management: Foodtech Sector Case [PDF]
SHS Web of Conferences, 2021 The research deals with the analytics of the features of business processes of a digital agency and the identification of promising aspects of digital marketing as a tool for B2B interaction in the Foodtech market.
Omelyanenko Elena +4 more
doaj +1 more source
Outsourcing Marketing Plans for Small and Medium Enterprises using Knowledge Sharing Process Case study: Tehran Wood and Furniture Companies [PDF]
International Journal of Industrial Engineering and Production Research, 2021 This study proposes an outsourcing mechanism for marketing plans in small and medium-sized enterprises (SMEs) using knowledge sharing. SMEs may not be able to establish a marketing department due to operational expenditures.
Yaser Hosseini +2 more
doaj +2 more sources
Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty [PDF]
Journal of Trade SciencePurpose – This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI).
Dinh Anh Phan, Thi Le Hoa Vo
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