Results 1 to 10 of about 269,689 (302)

ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONG [PDF]

open access: yesJurnal Agrisep, 2010
The objectives of the research are to study coffee marketing system and to analyze marketing margin in Bermani Ulu Raya district. From these objectives, marketing structure and market behaviorthat reflect a coffee marketing efficiency in Bermani Ulu ...
Sri Sugiarti
doaj   +5 more sources

Arabica Coffee Farming and Marketing Chain Analysis in Manggarai and EastManggarai Districts [PDF]

open access: yesCoffee and Cocoa Research Journal, 2011
Arabica coffee has a unique flavour and very potential market. The purpose of this study was to analyse Arabica coffee farming and to investigate its performance of marketing chains in Manggarai and East Manggarai Districts, Flores, East Nusa Tenggara ...
Dhiany. Faila Sophia Hartatri   +1 more
doaj   +2 more sources

Consumer Attitudes and Purchasing Interests of Coffee Shop which Implement Green Marketing and Non-Green Marketing in Malang, Indonesia [PDF]

open access: yesE3S Web of Conferences, 2021
There are many universities in Malang. This has an impact on increasing the number of newcomers to stay and invest in Malang, one of which is a coffee shop. This has the potential to cause a lot of waste due to the production of coffee drinks.
Windiana Livia   +2 more
doaj   +1 more source

Integration of Indonesian Coffee Markets with World Coffee Markets

open access: yesJournal of Agricultural Socio-Economics (JASE), 2021
This study aims to analyze the integration of the Arabica and Robusta coffee markets in Indonesia with world coffee prices. The study uses secondary data in the form of annual time series data during the period 1985 - 2015. The study uses the VECM analysis method.
Haposan Orlando Napitupulu   +2 more
openaire   +2 more sources

Why Costumers Have The Intention to Repurchase at Coffee Shops in Bogor? Explaining The Role of Social Media Marketing, Dining Atmosphere, and Relationship Marketing

open access: yesJurnal Manajemen & Agribisnis, 2021
This study aims to determine the impact of relationship marketing, social media marketing, and dining atmosphere on customer trust and repurchase intention.
Alim Setiawan   +2 more
doaj   +1 more source

Strategi Komunikasi Pemerintah Kabupaten Bener Meriah dalam Pemasaran Kopi Gayo dan Pemberdayaan Masyarakat

open access: yesAcademic Journal of Da'wa and Communication, 2022
Communication strategy of the Bener Meriah Regency Government in the marketing of Gayo coffee. The problems of this study are; how the communication strategy of the Bener Meriah Regency Government in marketing Gayo coffee, how the obstacles of the Bener ...
Nurul Khansa Fauziyah, Aini Mahara
doaj   +1 more source

THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF KOOKA COFFEE PRODUCTS USING BRAND IMAGE AS A MEDIATION VARIABLE

open access: yesAGRISE, 2022
This research is motivated by the increasingly high competition between coffee shops which encourages coffee shops to have more creative and innovative strategies. Some of the existing coffee shops have done social media marketing, which makes delivering
Rishona Hanael Tauran   +3 more
doaj   +1 more source

Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA

open access: yesIJEBD (International Journal of Entrepreneurship and Business Development), 2023
Purpuse: to explain  the Effect of Social Media Marketing and Brand Awareness on Purchase Intention   Design/methodology/approach: Analysis techniques using Partical Least Square (PLS) and assisted by SmartPLS 3.0 software.
Achmad Daengs GS
doaj   +1 more source

Integration of Indonesian coffee markets and world coffee markets

open access: yesJournal of Agricultural Socio-Economics (JASE), 2020
This study aims to analyze the integration of the Arabica and Robusta coffee markets in Indonesia and world coffee prices. The study uses secondary data in the form of annual time series data from 1985-2015. The study uses the VECM analysis method. This method explains the relationship between long-term dynamic and short-term equilibrium in a system of
Haposan Orlando Napitupulu   +2 more
openaire   +2 more sources

STRATEGI PENGEMBANGAN MARKETING MIX DENGAN ANALISIS SWOT PADA GERAI KOPI LIBERIKA DI KABUPATEN TANJUNG JABUNG BARAT

open access: yesJurnal Agrisep, 2021
The productivity of liberica coffee which continues to increase will increase opportunities for the development of liberica coffee agroindustry in Tanjung Jabung Barat Regency.
Dwi Nurul Amalia, Rozaina Ningsih
doaj   +1 more source

Home - About - Disclaimer - Privacy