Results 1 to 10 of about 6,718 (261)

Pengembangan destinasi wisata kopi melalui pemberdayaan sumber daya manusia dan pemasaran digital

Keberlanjutan, 2022
This study aims to implement the B2C digital marketing model of the Cilumping coffee shop as an Instagrammable tourism destination. This study employed the qualitative approach to describe Basma Cilumping coffee products.
Subarto Subarto, Anah Furyanah, Erlita Kurniawaty   +2 more
doaj   +1 more source

Determinants of the produced coffee volumes and choice of marketing channels among smallholder coffee farmers in Embu and Kirinyaga counties, Kenya

Humanities & Social Sciences Communications
Kenya’s economy is largely agricultural-based, relying on the production and export of tea, horticultural crops and coffee in that order. Understanding the dynamics of coffee production and marketing is critical for value chain sustainability. This study
Daniel Musau Wambua, Samuel N. Ndirangu, Hezron Mogaka, Bernard M. Gichimu   +3 more
doaj   +1 more source

Enhancing Coffee Marketing Strategies through Multi-Criteria Decision-Making

JOIV: International Journal on Informatics Visualization
Coffee is a globally preferred beverage, and Indonesia, as a major supplier, provides a wide variety of high-quality coffee varieties with unique characteristics from each region.
Septi Andryana, Mohammad Iwan Wahyuddin, Ben Rahman, Abdul Rahman Wijaya Putra, Teddy Mantoro   +4 more
doaj   +1 more source

Shaking the coffee market

Brazilian Review of Finance
Cryptocurrencies can be negotiated during trading and non-trading days. Such characteristic enables some innovative analysis between contemporary financial resources and the traditional market assets. In this manuscript, we focus on two assets that are related to the same commodity: coffee.
Rodrigo Fernandes Malaquias, Vitor Fonseca Machado Beling Dias   +1 more
openaire   +1 more source

Application of Marketing Mix in Home Industry: Focussed on Micro and Small-Scale Coffee Industries

Coffee and Cocoa Research Journal, 2016
Differences  in  marketing  strategies  with  other  industries  are  needed  to maintain  business  sustainability  especially  for  facing  fierce  market  competition. This  research  was  aimed  to  identify  a  marketing  mix  implemented  in  micro
Lya Aklimawati, Djoko Soemarno, Surip Mawardi   +2 more
doaj   +1 more source

Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops

Jurnal Sosial Ekonomi Pertanian
Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume.
Nidya Shara Mahardika, Miftahul Choiron, Andrew Setiawan Rusdianto, Winda Amilia, Dwi Indah Lestari   +4 more
openaire   +1 more source

SENSORY MARKETING AND PURCHASING BEHAVIOR LINKING COFFEE FAMILIES' CULTURE WITH THE CONSUMER [PDF]

Geo Journal of Tourism and Geosites
Sensory marketing focuses on generating a positive experience for users through their senses, their past, their imagination or their emotions; and in tourist businesses such as coffee shops, which share the characteristics of a restaurant and a bar, it
Geraldine TORIBIO-TAMAYO, Jackelin Briggite ROJAS-ROSALES, Diana Carolina MARTÍNEZ-TORRES , Daniel Amadeo ROBLES-FABIAN, Franklin CORDOVA-BUIZA   +4 more
doaj   +1 more source

Arabica Coffee Farming and Marketing Chain Analysis in Manggarai and EastManggarai Districts

Coffee and Cocoa Research Journal, 2011
Arabica coffee has a unique flavour and very potential market. The purpose of this study was to analyse Arabica coffee farming and to investigate its performance of marketing chains in Manggarai and East Manggarai Districts, Flores, East Nusa Tenggara ...
Dhiany. Faila Sophia Hartatri, Bernard de Rosari   +1 more
doaj   +1 more source

Coffee Marketing Mechanism: Social Relations Between Farmers, Collectors, Certification Cooperatives, and Exporters in Aceh, Indonesia

Coffee and Cocoa Research Journal, 2019
Several factors can influence the process of pricing mechanisms, namely competition between market participants, regulation, product quality, and consumer preferences.
Andriadi Andriadi, Rizabuana Ismail, Fikarwin Fikarwin, Badaruddin Badaruddin, Ria Manurung, Henry Sitorus   +5 more
doaj  

Storytelling Marketing Design of Wanaland Coffee Roastery To Improve Brand Awareness

Jurnal Aplikasi Bisnis dan Manajemen
Background: The trend of coffee consumption in Indonesia encourages many business players in the coffee industry. Storytelling marketing is one of the tools that can be used to build brand awareness and, in the long run, will encourage consumer buying ...
Muhammad Chosasih Mahendra, Retnaningsih, Adhitya Rahmana   +2 more
doaj   +1 more source