Results 11 to 20 of about 6,718 (261)

The Spatial Design Marketing Strategy of Global Franchises That Take into Consideration the Characteristics of Modern Consumers—A Study Involving the Global Coffee Companies of Starbucks and Blue Bottle

open access: yesLand, 2021
Coffee shops are evolving into spaces that offer diverse experiences for consumers, with coffee acting as a medium. They are simple venues where people can drink coffee and enjoy and share their cultures with each other; moreover, coffee shops capture ...
Ji-Eun Kim, Eun-Soo Park
doaj   +3 more sources

Consumer Attitudes and Purchasing Interests of Coffee Shop which Implement Green Marketing and Non-Green Marketing in Malang, Indonesia [PDF]

open access: yesE3S Web of Conferences, 2021
There are many universities in Malang. This has an impact on increasing the number of newcomers to stay and invest in Malang, one of which is a coffee shop. This has the potential to cause a lot of waste due to the production of coffee drinks.
Windiana Livia   +2 more
doaj   +1 more source

Why Costumers Have The Intention to Repurchase at Coffee Shops in Bogor? Explaining The Role of Social Media Marketing, Dining Atmosphere, and Relationship Marketing

open access: yesJurnal Manajemen & Agribisnis, 2021
This study aims to determine the impact of relationship marketing, social media marketing, and dining atmosphere on customer trust and repurchase intention.
Alim Setiawan   +2 more
doaj   +1 more source

Integration of Indonesian Coffee Markets with World Coffee Markets

open access: yesJournal of Agricultural Socio-Economics (JASE), 2021
This study aims to analyze the integration of the Arabica and Robusta coffee markets in Indonesia with world coffee prices. The study uses secondary data in the form of annual time series data during the period 1985 - 2015. The study uses the VECM analysis method.
Haposan Orlando Napitupulu   +2 more
openaire   +2 more sources

Strategi Komunikasi Pemerintah Kabupaten Bener Meriah dalam Pemasaran Kopi Gayo dan Pemberdayaan Masyarakat

open access: yesAcademic Journal of Da'wa and Communication, 2022
Communication strategy of the Bener Meriah Regency Government in the marketing of Gayo coffee. The problems of this study are; how the communication strategy of the Bener Meriah Regency Government in marketing Gayo coffee, how the obstacles of the Bener ...
Nurul Khansa Fauziyah, Aini Mahara
doaj   +1 more source

THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF KOOKA COFFEE PRODUCTS USING BRAND IMAGE AS A MEDIATION VARIABLE

open access: yesAGRISE, 2022
This research is motivated by the increasingly high competition between coffee shops which encourages coffee shops to have more creative and innovative strategies. Some of the existing coffee shops have done social media marketing, which makes delivering
Rishona Hanael Tauran   +3 more
doaj   +1 more source

STRATEGI PENGEMBANGAN MARKETING MIX DENGAN ANALISIS SWOT PADA GERAI KOPI LIBERIKA DI KABUPATEN TANJUNG JABUNG BARAT

open access: yesJurnal Agrisep, 2021
The productivity of liberica coffee which continues to increase will increase opportunities for the development of liberica coffee agroindustry in Tanjung Jabung Barat Regency.
Dwi Nurul Amalia, Rozaina Ningsih
doaj   +1 more source

Integration of Indonesian coffee markets and world coffee markets

open access: yesJournal of Agricultural Socio-Economics (JASE), 2020
This study aims to analyze the integration of the Arabica and Robusta coffee markets in Indonesia and world coffee prices. The study uses secondary data in the form of annual time series data from 1985-2015. The study uses the VECM analysis method. This method explains the relationship between long-term dynamic and short-term equilibrium in a system of
Haposan Orlando Napitupulu   +2 more
openaire   +2 more sources

Fairtrade and Market Efficiency: Fairtrade-Labeled Coffee in the Swedish Coffee Market [PDF]

open access: yesEconomies, 2020
Fairtrade labeling has the potential to increase market efficiency by connecting farmers to altruistic consumers who are willing to pay a premium for sustainability-certified products. A requirement for increased efficiency, though, is that the farmers’ benefits are larger than the Fairtrade processing costs and the excess payment by consumers that ...
openaire   +3 more sources

Analysis Of Robusta Coffee Supply Chain Through The Food Supply Chain Network Approach

open access: yesAgritepa, 2021
Rejang Lebong Regency is the producer center of robusta coffee in Bengkulu, the production continues to increase. Robusta coffee marketing in Rejang Regency is generally interesting because most of the sales objectives of robusta coffee from farmers are ...
Timbul Rasoki, Ana Nurmalia
doaj   +1 more source

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