Results 21 to 30 of about 269,689 (302)
What determines women's participation in collective action? Evidence from a western Ugandan coffee cooperative [PDF]
, 2015 Women smallholders face greater constraints than men in accessing capital and commodity markets in Sub-Saharan Africa. Collective action has been promoted to remedy those disadvantages.
African Development Bank (AfDB) and Organisation for Economic Co-operation and Development (OECD) +13 more
core +1 more source
Analysis of advantages and disadvantages of Luckin Coffee marketing strategy based on 4P theory [PDF]
SHS Web of ConferencesNowadays, coffee plays an increasingly important role in people’s daily life, and drinking coffee has become a daily habit of many people. As a rapidly developing coffee brand in recent years, Luckin Coffee’s marketing strategies and methods are also ...
Yi Jialin
doaj +1 more source
Marketing Communication Strategy for Coffee Through Digital Marketing
Return : Study of Management, Economic and Bussines, 2022 Background: Marketing communication is one step that has a major influence on the success of a company. Along with the development of technology, the economy, and the market, competition becomes more stringent. For this reason, marketing communication media are needed to be able to reach the target market.
Agus Rohmat Hidayat, Nur Alifah
openaire +1 more source
Digital Marketing Application to the Coffee Marketing System at PT Bogor Kopi Indonesia [PDF]
E3S Web of Conferences, 2023 PT Bogor Kopi Indonesia is a company engaged in developing coffee farmers in the Bogor area and marketing coffee in the form of green beans and roasted beans.
Br Sebayang Veralianta +3 more
doaj +1 more source
Jurnal Belantara, 2019 Agroforestry systems, with products in the form of robusta coffee, can increase income and environmental sustainability. The research objective is to find out the robusta coffee marketing channel.
Annisa Marchantia Pratiwi +3 more
doaj +5 more sources
ANALISIS PEMASARAN KOPI DI KABUPATEN HUMBANG HASUNDUTAN PROVINSI SUMATERA UTARA
Jurnal Agrica, 2018 This study aims to determine the types of marketing channels, marketing functions in each channel marketing, marketing costs, share margins and price spread on each channel as well as the level of efficiency in the coffee marketing District Humbang ...
Erwin Nasution, Syahbudin Syahbudin
doaj +1 more source
Strategic Default in the International Coffee Market* [PDF]
The Quarterly Journal of Economics, 2019 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Blouin, Arthur, Macchiavello, Rocco
openaire +3 more sources
The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor
Journal of Consumer Sciences, 2018 Coffee becomes one of the important commodities both in terms of consumption and in terms of production. Therefore, the interaction in marketing with the system and its activities should be able to get closer between consumers to products and brand name ...
Khairunnisa Rahmah +2 more
doaj +1 more source
International Journal of Agricultural Research, Innovation and Technology, 2021 This study mainly aimed at analyzing market chain analysis of coffee in the Debub Ari District. The descriptive and S-C-P model was used. Both primary and secondary data were collected from the study area.
Y Alemayehu
doaj +1 more source
E-Marketing of Coffee Products
IOP Conference Series: Materials Science and Engineering, 2019 Abstract The purpose of this study is to share coffee products with all coffee enthusiasts and benefit coffee farmers from the benefits they get because there will be many coffee products purchased by the company. The research method used was the descriptive method which will analyze the development of coffee products marketed to all ...
P Fahmi, D Effendi
openaire +1 more source