Results 111 to 120 of about 753,326 (310)

The role of the advertising agency: Standardization/adaptation [PDF]

, 2011
In this article the role of advertising agency in global marketing strategy has been examined. The developed matrix examines the contingencies that influence the success of the company's global advertising strategy. This research reviews how the company,
Isayeva, Aygul
core  

Electrically Readable Lateral Flow Assay Using Organic Transistors for Diagnostic Applications

Advanced Materials, EarlyView.
Electrolyte‐gated organic field‐effect transistors (EGOFETs) are integrated with lateral flow (LF) paper fluidics to create a reusable, portable, and low‐cost point‐of‐care (PoC) diagnostic test. The devices are validated for Human Immunoglobulin G detection, achieving high sensitivity (0.1 fm), selectivity, and reproducibility with rapid results in 20–
María Jesús Ortiz‐Aguayo, Carme Martínez‐Domingo, Diego Gutiérrez, Dean Kos, Marta Mas‐Torrent   +4 more
wiley   +1 more source

TIME SERIES ANALYSIS OF A PRINCIPAL-AGENT MODEL TO ASSESS RISK SHIFTING AND BARGAINING POWER IN COMMODITY MARKETING CHANNELS [PDF]

We apply the classic agency model to investigate risk shifting in an agricultural marketing channel, using time series analysis. We show that if the principal is risk-neutral and the agent is risk-averse instead of risk-neutral, then a linear contract ...
Kuiper, W. Erno, Kuwornu, John K.M., Pennings, Joost M.E.   +2 more
core   +1 more source

Tourism Service Marketing and Development Efforts in Nepal : A Case Study : Alfresco Adventure Private Limited Nepal [PDF]

, 2013
Tourism services are the pioneers of the tourism industry. Services determine the level of industry and its future at large. Tourism service marketing hence, has a significant role in up- lifting country‟s tourism Industry.
Gautam, Achyut, Rayamajhi, Amar Deep
core  

A Colloidal Quantum Dot Thermistor and Bolometer

Advanced Materials, EarlyView.
This work introduces colloidal quantum dot thermistors employing a potential barrier structure to tune the activation energy of transport and hence the temperature coefficient of resistance (TCR). Upon integration with plasmonic absorbers, the CQD‐based bolometer device enables room‐temperature wavelength‐selective photodetection across the mid‐ to ...
Gaurav Kumar, Mariona Dalmases, Nima Taghipour, Rajesh Bera, Guy L. Whitworth, Goretti Torres Perez, Miguel Dosil, Gerasimos Konstantatos   +7 more
wiley   +1 more source

Self‐Assembled Monolayers in p–i–n Perovskite Solar Cells: Molecular Design, Interfacial Engineering, and Machine Learning–Accelerated Material Discovery

Advanced Materials, EarlyView.
This review highlights the role of self‐assembled monolayers (SAMs) in perovskite solar cells, covering molecular engineering, multifunctional interface regulation, machine learning (ML) accelerated discovery, advanced device architectures, and pathways toward scalable fabrication and commercialization for high‐efficiency and stable single‐junction and
Asmat Ullah, Ying Luo, Stefaan De Wolf
wiley   +1 more source

Proposal of Developement of Marketing Activities of AVDO Agency [PDF]

, 2010
Tato studie je zaměřena na návrh rozvoje marketingových aktivit agentury AVDO. Na základě analýzy součastného stavu se formulují vhodné návrhy řešení. Tyto návrhy řešení by měly vést k získání nových klientů a udržení součastných, posílení pozice na trhu
Nešporová, Kristýna
core  

Multifunctional Bio‐Based Packaging for Perishable Foods: Structural Design, Scalable Fabrication, and Versatile Applications

Advanced Materials, EarlyView.
An overview of design principles and scalable fabrication strategies for multifunctional bio‐based packaging. Radiative cooling films, modified‐atmosphere films/membranes, active antimicrobial/antioxidant platforms, intelligent optical/electrochemical labels, and superhydrophobic surfaces are co‐engineered from material chemistry to mesoscale structure
Lei Zhang, Jiaqi Zhang, Mei Cui, Wei Qi, Renliang Huang, Rongxin Su, Kai Zhang   +6 more
wiley   +1 more source

AI-Driven Personalization in Marketing Administration: Qualitative Insights from European Professionals

Administrative Sciences
This qualitative study employs interpretive phenomenology and Actor–Network Theory (ANT) to examine the evolving role of AI as an agent within European marketing contexts.
Marcos Komodromos
doaj   +1 more source

Hierarchically Engineered Multi‐Enzyme Nanoreactors for in vitro Drug Biosynthesis and Pathway Transplantation Into Cells

Advanced Materials, EarlyView.
A hierarchically structured metal–organic framework (eMIL) is shown to host the complete six‐enzyme biosynthesis pathway for the anti‐cancer pigment violacein, reshaping reaction dynamics and multiplying in vitro yields. eMIL nanoreactors deliver this reconstituted bacterial multi‐protein system into mammalian cells, where cell‐derived substrates and ...
Ainur Sharip, Somayah S. Qutub, Manar M. Farooqui, Walaa Baslyman, Nida Khalfay, Lukman O. Alimi, Patricia Lopez Sanchez, Lingyun Zhao, Milena Chernyshevskaia, Giovanni Colombo, Niveen M. Khashab, Stefan T. Arold, Raik Grünberg   +12 more
wiley   +1 more source