Results 71 to 80 of about 2,474,637 (298)
The use of prescribed services marketing strategies by South African advertising agencies
South African Journal of Business Management, 1989 Traditionally, marketing has been characterized by a lack of discrimination between tangible products and intangible services. Many marketing theorists presently subscribe to the view that the parameters of service exchanges are so different as to render
K. R. Coman
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Markets: The Credit Rating Agencies [PDF]
Journal of Economic Perspectives, 2010 This paper will explore how the financial regulatory structure propelled three credit rating agencies—Moody's, Standard & Poor's (S&P), and Fitch—to the center of the U.S. bond markets—and thereby virtually guaranteed that when these rating agencies did make mistakes, these mistakes would have serious consequences for the financial sector.
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Advanced Healthcare Materials, EarlyView.Using PVA–borax hydrogels as carriers for off‐the‐shelf artificial sweeteners to fight multidrug‐resistant A. baumannii. These soft, biocompatible hydrogels rapidly reduce bacterial viability within multidrug‐resistant A. baumannii biofilms by more than 99% within one hour and sustain antimicrobial activity over time, while demonstrating safety in both
Jie Han +4 more
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Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I” [PDF]
Understanding switching behavior is a cornerstone in sustaining customer led marketing efforts especially in services which depend on long-term relationships with the customers and where the switching process is compound and costly for both the customer ...
Salah S. Hassan +2 more
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Advanced Healthcare Materials, EarlyView.Mitochondria‐targeted nanotherapies emerge as a promising strategy for combating aging‐associated neurodegenerative disorders (NDs) by restoring mitochondrial function, reducing oxidative stress, and improving neuronal survival. Recent advances in nanotechnology, therapeutic delivery, and translational research are highlighted, providing insights into ...
Dnyandev G. Gadhave +8 more
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Media Selection for Marketing Communication - an exploratory study among marketing managers - [PDF]
For marketing managers, decisions in media planning and consequently the media selection are becoming increasingly complex and challenging as more media options are available. This exploratory study examines the factors that guide and influence marketing
Rademaker, Claudia A.
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The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas [PDF]
, 2000 An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence
Pieters, R.; id_orcid +2 more
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Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah, 2016 Nowadays people consider ethics separately in business activities. Therefore, there are so many ethic breaches done by companies, including hajj/umroh travel agency. It is proven by the fact of many pilgims who were failure to have hajj in 2014.
Ari Prasetyo, Intan Kusuma Pratiwi
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Markets Interaction: Food Market Interdefinition Agencing
Revista de Administração ContemporâneaABSTRACT Objective: in order to collaborate with the ongoing research program on how markets intersect and overlap, this theoretical essay introduces the notion of market interdefinition agencing. Theoretical framework: the theoretical framework draws on previous constructivist market studies on the process of framing, overflowing, translation, and ...
Karim Marini Thome, Giselle Cappellesso
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Making the Case for Organ‐on‐Chip Platforms in Long‐Acting Therapeutics Development
Advanced Healthcare Materials, EarlyView.LATs release drug from a tissue‐resident depot over weeks to months, improving adherence, but their development is hampered by preclinical models that cannot reproduce the coupled tissue processes, sustained release, local microenvironment change, interstitial transport, immune and foreign‐body responses, and clearance that govern depot performance in ...
Charlie Gowans +7 more
wiley +1 more source