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In contemporary society, social media influencers have become mediators of not only commercial but also political and cultural meanings, and their roles are diversifying.
HIRSTO HEIDI, HJERPPE CECILIA
doaj +1 more source
The Future of Social Marketing [PDF]
{Excerpt} Social marketing is the use of marketing principles and techniques to effect behavioral change. It is a concept, process, and application for understanding who people are, what they desire, and then organizing the creation, communication, and ...
Serrat, Olivier
core +1 more source
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines. [PDF]
Tsai WS, Lun D, Carcioppolo N, Chuan CH.
europepmc +1 more source
PD‐1 Inhibits CD4+ TRM‐Mediated cDC1 Mobilization via Suppressing JAML in Human NSCLC
CD4+ tissue‐resident memory T cells (TRMs) in non‐small cell lung cancer recruit conventional type 1 dendritic cells via XCL1‐XCR1 signaling, orchestrating antitumor immunity. The costimulatory molecule JAML is essential for this process. PD‐1 blockade restores JAML expression and cDC1 mobilization, while JAML agonists synergize with anti‐PD‐1 therapy,
Zheyu Shao +16 more
wiley +1 more source
This paper presents a scoping review of the qualitative research (N = 125) on the use of online dating sites and applications for adults pursuing relationships, including sex, love, and romance, from 2014 to 2023.
Plata S. Diesen +2 more
doaj +1 more source
The role of marketing and advertising in the legal profession
The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and ...
A. Breytenbach, E. J. North
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MOBILE MARKETING FUTURE TRENDS [PDF]
The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia ...
CĂTOIU, Iacob +2 more
core
From search engine optimisation to search engine marketing management: development of a new area for information systems research [PDF]
Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results.
Chadwick, C, Fletcher, G, Heinze, A
core +1 more source
It has been demonstrated that, in the bone extracellular matrix (ECM), integrins and growth factor receptors (GFRs) engage in synergistic signaling to guide bone healing and regeneration. This review provides a comprehensive overview of current strategies using ECM‐derived peptides to recreate the cellular microenvironment and harness synergistic ...
Lluís Oliver‐Cervelló +2 more
wiley +1 more source
This study explores how the importance Spanish adolescents place on aesthetics in their personal image affects their body satisfaction and how this relationship is influenced by comparisons with fit influencers.
Beatriz Feijoo, Arantxa Vizcaíno-Verdú
doaj +1 more source

