Evaluation of integrated marketing communication strategies used for the Fruits & Veggies Campaign in California and Virginia. [PDF]
Prev Med Rep, 2020 Englund TR +3 more
europepmc +1 more source
Cultural context in marketing communication on international market
, 2014 The goal of this article is to show in what way cultural factors can determine decisions in international marketing. Particular attention is devoted to the decisions associated with marketing communication, that is, the way in which cultural factors ...
Dominika Hirsch
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In today’s rapidly evolving global landscape, digital technologies and cultural transformations are profoundly reshaping the fields of marketing and communication.
Vieira, Elvira Pacheco +4 more
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: Communication corporate, interne, financière, marketing BtoC et BtoB
, 2012 Fusion unique d'un livre de communication d'entreprise et d'un livre de communication publicitaire, Pentacom offre une synthèse opérationnelle et attractive des théories et pratiques de la communication intégrée.
Benaroya, Christophe +2 more
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MANAGING TOTAL MARKET COMMUNICATION AND IMAGE [PDF]
Market communication is, of course, a substantial part of the marketing function. Communication is also such as sales, advertising, and sales promotion. Communication is also an integral part of the Interactive Marketing Function. What employees say, how
Luigi Dumitrescu
core
Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500 [PDF]
The increasing investments in communication put in evidence the need for innovation to fulfil and improve identity, positioning (brand and products), reputation, goodwill, networking.
Simonetta Pattuglia
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Integrated marketing communication – concepts, practice, new challenges
, 2018 The issue of integrated marketing communication in contemporary research is clearly evolving along with the development of markets, their participants and technologies.
Pluta-Olearnik Mirosława +1 more
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Inflation, food insecurity, and mental health: Generation Z’s burden in emerging Europe
Humanities & Social Sciences CommunicationsInflation does not just raise prices; it reshapes daily life. For Generation Z (Gen Z), rising food costs and financial instability are not abstract economic shifts but lived realities carrying serious emotional and psychological weight.
Kevin Jackson, Zita Kelemen, Ákos Nagy
doaj +1 more source
Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm. [PDF]
Tob Control, 2018 Dewhirst T.
europepmc +1 more source
A New Marketing Communications Paradigm: Integrated Marketing Communications
, 2015 In this article the author intend to explain new “landscape” of marketing communications. Here, there are three basic model explained. It is important to explain that, these three model are not evolved to any theoretical establishment. The author aims to explain basic reason behind the concept and some future projections also intended.
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