Results 71 to 80 of about 5,753,621 (197)

Model-Contingent Polarity Bias in Large Language Model Annotation: Implications for Semantic Multimedia Personalization

Computers
Large Language Models (LLMs) are increasingly deployed as automated annotators in semantic multimedia systems, yet their reliability varies significantly across architectures.
Constantinos Djouvas, Christiana Andreou, Maria C. Voutsa, Nicolas Tsapatsoulis   +3 more
doaj   +1 more source

Beyond Transactions: Mobilizing Digital Banking Communication for Environmental Awareness [PDF]

SHS Web of Conferences
In the digital era, individuals are learning more and more about digital banking as a way to handle money and a way to modify how individuals respond in social and environmental conditions.
Triyadi Rudini
doaj   +1 more source

Public information and mass media in population communication programs [PDF]

, 1977
"This project was supported by the Office of Population, U.S. Agency for International Development, AID/csd-1059."For more about the East-West Center, see http://www.eastwestcenter.org/The paper is an analysis of the public information component of ...
Glattbach, Jack, East-West Communication Institute   +1 more
core   +1 more source

The influence of dynamic capabilities on firm performance: Examining the moderating role of government support in Ghanaian SMEs

Management şi Marketing
This study advances understanding of how Dynamic Capabilities (DC) influence Firm Performance (FP) among Small and Medium-Sized Enterprises (SMEs) in emerging economies, focusing on Ghana as a developing market context.
Sadick Alhaji Husseini, Mirkó Gáti
doaj   +1 more source

Unhealthy Aesthetic Comparisons: How Fit Influencers Sculpt Spanish Adolescents’ Body Image Satisfaction

Human Behavior and Emerging Technologies
This study explores how the importance Spanish adolescents place on aesthetics in their personal image affects their body satisfaction and how this relationship is influenced by comparisons with fit influencers.
Beatriz Feijoo, Arantxa Vizcaíno-Verdú
doaj   +1 more source

The Overlooked and the Overstudied: A Scoping Review of Qualitative Research on Pursuing Sexual, Romantic, and Loving Relationships Through Online Dating

Behavioral Sciences
This paper presents a scoping review of the qualitative research (N = 125) on the use of online dating sites and applications for adults pursuing relationships, including sex, love, and romance, from 2014 to 2023.
Plata S. Diesen, Lene Pettersen, Faltin Karlsen   +2 more
doaj   +1 more source

The effects of Marketing Communication on Brand Equity A Look into the Market of Lasting Goods [PDF]

, 2005
In this project we establish a theoretical and empirical basis that shows the influence of marketing communications, as a marketing effort, on the determination of the product’s brand equity. The theoretical review supports applying analysis techniques
Sánchez Franco, Manuel Jesús, Villarejo Ramos, Ángel Francisco   +1 more
core  

Media Selection for Marketing Communication - an exploratory study among marketing managers - [PDF]

For marketing managers, decisions in media planning and consequently the media selection are becoming increasingly complex and challenging as more media options are available. This exploratory study examines the factors that guide and influence marketing
Rademaker, Claudia A.
core  

The impact of omnichannel dimensions on purchase intention through consumer benefits: A Peruvian approach

Management Letters/Cuadernos de Gestión
Omnichannel strategies continue to play a fundamental role in the evolution of consumer behavior in Peru. In response, retailers are integrating physical and digital spaces by implementing omnichannel strategies.
Arianne Astete-Meza, Samantha Yesquen-Mendoza, Martín Mauricio-Andía   +2 more
doaj   +1 more source

Destination marketing: An integrated marketing communication approach [PDF]

, 2008
Travellers are spoilt by choice of available holiday destinations. In today’s fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing.
Pike, Steven, Pike, Steven D.
core