Results 61 to 70 of about 5,753,621 (197)

Il “nuovo” Chief Marketing Officer: come evolve il ruolo nell’era della trasformazione digitale del marketing?

, 2022
Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio, Michela PATRIZI, Federica Ceccotti   +2 more
core  

Managing face and handling complaints in public review spaces: how sellers address consumer concerns on e-commerce platforms

Frontiers in Human Dynamics
IntroductionOnline consumer reviews on e-commerce platforms function not only as mechanisms for product evaluation and rating from the customer perspective, but also as forms of public communication from the seller perspective, as audiences can observe ...
Virienia Puspita, Raden Laskarko Patria, Amia Luthfia, Erwin Halim   +3 more
doaj   +1 more source

Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour. [PDF]

Int J Environ Res Public Health, 2023
Correia E, Sousa S, Viseu C, Larguinho M.   +3 more
europepmc   +1 more source

Designcommunicaton – a facilitator of creativity for all

Creativity Studies
Our goal is to introduce the term designcommunication written in one word, a creative, academically based design approach combining theory and practical experience as good as possible in various application settings, be it education, scientific research,
Daniella Dominika Galla, Dóra Horváth, Attila Róbert Cosovan   +2 more
doaj   +1 more source

SLOGANS OF THE WORLD: A CROSS‑CONTINENTAL ANALYSIS OF TOURISM COUNTRY BRANDING THROUGH RHETORIC, SENTIMENT, AND BREVITY [PDF]

Geo Journal of Tourism and Geosites
Tourism slogans are concise verbal elements of destination branding that contribute to how places are perceived. Situated at the intersection of branding and storytelling, they express a destination’s identity and emotional appeal in a brief form. This
Árpád PAPP-VÁRY, Ahmad HAJEER
doaj   +1 more source

Persuasive linguistic tricks in social media marketing communication-The memetic approach. [PDF]

PLoS One, 2021
Stepaniuk K, Jarosz K.
europepmc   +1 more source

Applying the integrated marketing communication approach to recruit and retain African American women. [PDF]

Health Promot Perspect, 2021
Hayes T, Sharma M.
europepmc   +1 more source

Relevance, commitment, and impact: Aspirational formulations of investing-related influencer collaborations in the context of ethical fashion

Nordic Journal of Media Studies
In contemporary society, social media influencers have become mediators of not only commercial but also political and cultural meanings, and their roles are diversifying.
HIRSTO HEIDI, HJERPPE CECILIA
doaj   +1 more source

Televised Influence: Examining Opinion Formation Through Live Completion of a Voting Advice Application

Politics and Governance
The influence of candidate cues on voters’ opinion formulation is a subject of ongoing debate in political science. This study examines the 2023 Cyprus presidential elections, when the leading candidates completed the country’s most popular voting advice
Nikandros Ioannidis, Vasiliki Triga
doaj   +1 more source

Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines. [PDF]

Psychol Mark, 2021
Tsai WS, Lun D, Carcioppolo N, Chuan CH.
europepmc   +1 more source