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The impact of globalization on regional marketing [PDF]
SHS Web of Conferences, 2020 The impact of economic globalization on regional development is a frequent topic of professional and public debate. Globalization has become a phenomenon that has a tremendous impact and knows no boundaries.
Jánošová Denisa, Labudová Lenka
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Silent Communication - A Challenge to Established Marketing Communication Practice [PDF]
, 2009 Purpose The paper examines the concept of silent communication and its implications in marketing communication. It defines silent communication and proposes an analytic framework enabling an expanded view of marketing communication.
Strandvik, Tore, Finne, Åke
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Atmospherics and the establishment of long-term customer relationships in a retail environment
South African Journal of Economic and Management Sciences, 2000 With the current focus on establishing long-tenn customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly important.
I. Olivier, M. Fletcher
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South African Journal of Business Management, 2022 Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller’s and a purchaser’s perspective.
Guan Jyh-Liang +4 more
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MICRO ENTERPRISE DIGITAL MARKETING STRATEGY USING INSTAGRAM AND WHATSAPP DURING THE COVID-19 PANDEMIC [PDF]
, 2023 This study describes the micro business digital marketing strategy using Instagram and WhatsApp during the COVID-19 pandemic. Indonesia implemented a Large-Scale Social Restriction (PSBB) policy during the COVID-19 pandemic so that many shopping centers ...
Prastiwi, Luciana Retno
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South African Journal of Economic and Management Sciences, 2023 Background: Whether internal or external, motivational factors serve as stimulants influencing individual ability to execute sales tasks. A meta-analysis was conducted highlighting three broad categories of individual motivations that are imperative ...
Rocio Rodriquez +3 more
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Communication and Marketing of Services by Religious Organizations in India [PDF]
, 2011 Marketing communication is a vital strategic tool for religious organizations to achieve competitive differentiation. The determinants of religious organizations’ use of direct and indirect communication channels offers valuable insights into their modus
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, 2021 Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction ...
Sellnow Deanna D., +2 more
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COM420: Marketing communication / Faculty of Communication and Media Studies [PDF]
, 2022 Marketing Communications introduces the importance of integrated marketing concepts and communication focusing in the areas of Advertising campaign, Public Relations and Marketing.
UiTM, Faculty of Communication and Media Studies
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The influence of marketing effectiveness on building long-term relationships in a sport environment
South African Journal of Economic and Management Sciences, 1999 The providers of professional sport are influenced by the ever-changing nature of sport as a form of entertainment and its subsequent effect on relationship building in the new millennium. The continuous aim of building relationships of high quality in a
F. J. Herbst, A. N. Schreuder
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