Results 21 to 30 of about 62,435 (263)
Acting for Change – A Communicational Perspective to Corporate Activism [PDF]
VAKKI Publications, 2021 Business corporations are increasingly engaging in social and political issues through public actions and statements that have been described as corporate activism.
Saija Jantunen, Heidi Hirsto
doaj
MARKETING IN TOURISM - DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY
STED JOURNAL, 2020 <p>Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit. The purpose of the paper is to explain how direct marketing, especially as part of a marketing mix, can help ...
Nejra Hujić, Fatima Salihić
openaire +3 more sources
The role of demographics in students' selection of higher education institutions
Acta Commercii, 2010 Purpose: To investigate the choice factors students consider when selecting a higher education institution, with a focus on the differences between gender and language groups.
M. Wiese, C. H. Van Heerden, Y. Jordaan
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Maketingu rebyu, 2020 In this study, commuters refer to consumers that use transit, especially train. They include railway users, consumers shopping in or near the stations and the audience for out-of-home (OOH) advertising and traffic advertising.
Shinji Takahashi, Yasunari Sasaki
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Consumer’s Brand Value Perspective of HUAWEI Watch Fit on Tik Tok Application as a Marketing Communication Tool [PDF]
Journal of Humanities and Social Sciences Mahasarakham University, 2022 The objective of this research was to study brand value of HUAWEI Watch Fit through the Tik Tok Application as a marketing communication tool in the consumer’s perspective.
Chachaya Sakuna, Jiratchaya Phit-on
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The relationship between number of retail-credit accounts and response rates
South African Journal of Business Management, 2004 In South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they have come to expect from their ...
Y. Jordaan, T. G. Kotzé, H. Louw
doaj +1 more source
Factors that determine the corporate image of South African fast food restaurants
South African Journal of Economic and Management Sciences, 2000 Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery.
C. N. van Heerden +2 more
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Marketing Communication of Multinational Retail Chain during Global Pandemic in the Online Environment [PDF]
SHS Web of Conferences, 2021 Research background: The epidemic that has hit us on a global scale has had a negative impact not only on the work-related, social, and personal lives of each individual or household, but also on the economies of different countries and, last but not ...
Kollárová Daniela +1 more
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Local wisdom narrative in environmental campaign
Cogent Arts & Humanities, 2022 The purpose of this study was to examine campaign narratives in four short documentary series entitled “Plastic Island.” Segara Kertih, Karmaphala, Bedawang Nala, and Tri Hita Karana are the titles of these four documentary programs.
Ni Wayan Primayanti, Virienia Puspita
doaj +1 more source
National Leaders’ Usage of Twitter in Response to COVID-19: A Sentiment Analysis
Frontiers in Communication, 2021 Twitter is a powerful tool for world leaders to disseminate public health information and to reach citizens. While Twitter, like other platforms, affords world leaders the opportunity to rapidly present information to citizens, the discourse is often ...
Yuming Wang +3 more
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