Results 11 to 20 of about 5,753,621 (197)
Interactivity and Branding, public political communication as a marketing tool [PDF]
Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support
Jackson, Nigel, Lilleker, Darren
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Integrated marketing communication: evolution, defining and implementation [PDF]
, 2018 In the attempts to define (marketing) communication, it is very likely that each of us will come to a different conclusion about what communication means, on the basis of individual use and understanding of the term.
Jovanov, Tamara
core +7 more sources
Faktor - Faktor Penyebab Kudeta Terhadap Kekuasaan Moammar Khadafi di Libya
Perspektif: Jurnal Ilmu-ilmu Sosial, 2020 In the concept of the internal conflict, Michael Brown explained there are political factors, economic, social, cultural and structural contribute to conflict within a country.
Jenni Irene Corry M +2 more
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Communication Practitioners’ Views on Transpar-ency and Its Impact in Finnish Companies [PDF]
VAKKI Publications, 2021 Transparency is a universally accepted communication principle for companies in the 2020’s globalized world. Transparency is considered beneficial because it increases trust among stakeholders, and trust is crucial for the functioning of society and the ...
Merja Koskela +2 more
doaj
The Market for Policy Communication [PDF]
SSRN Electronic Journal, 2010 We develop a model of policy communication by aid agencies, NGOs and intergovernmental organizations and we show how the need for fundraising affects the policy communication strategy of these organizations. To attract more funds, organizations may bias their communication. The bias depends on the ex ante beliefs of donors and on mass media reporting.
Swinnen, Jo +2 more
openaire +3 more sources
EVENT AS A FORM OF HANDICRAFT PRODUCT MARKETING COMMUNICATION STRATEGY [PDF]
, 2022 Event marketing strategy can be known as a form of marketing strategy that is realized through organizing an event. The event marketing strategy itself includes all things equipment, technical, and promotional channels.
Wilantara, Jaka, Mulyana, Ahmad
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The Impact of the Global Crisis on External Communication in the Circular Economy [PDF]
SHS Web of Conferences, 2021 Research background: We are in a period when the society got into a global crisis. The main trigger was the arrival of a worldwide coronavirus pandemic. The European Union is responding and sending an unprecedented rescue package to help the economies of
Šalgovičová Jarmila, Ušák Peter
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Marketing and Marketing Communication in SMEs [PDF]
EUROPEAN RESEARCH STUDIES JOURNAL, 2013 This paper reveals the main findings of two research studies carried out in cooperation with the University of Finance and Administration in Prague within the realization of research projects focused on the needs of businesses. The research in small-and medium-sized enterprises was looking into the application of decisive market competencies and the ...
openaire +4 more sources
The power of branding: Revisiting an “old friend”
South African Journal of Economic and Management Sciences, 2003 Branding is a key strategic tool used to create awareness, reputation and build the organisation’s image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and programmes have lately expanded ...
E. J. North +3 more
doaj +1 more source
Globalization and its Impacts on Communication in Self-Government [PDF]
SHS Web of Conferences, 2021 Research background: Globalization has significantly affected the way a territory communicates its offer. Only public administration, which is innovative and at the same time effective in its activities, can adapt and respond to the ever-changing ...
Labudová Lenka, Jánošová Denisa
doaj +1 more source