Results 31 to 40 of about 5,753,621 (197)
Marketing Communication of Multinational Retail Chain during Global Pandemic in the Online Environment [PDF]
SHS Web of Conferences, 2021 Research background: The epidemic that has hit us on a global scale has had a negative impact not only on the work-related, social, and personal lives of each individual or household, but also on the economies of different countries and, last but not ...
Kollárová Daniela +1 more
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MARKETING COMMUNICATIONS ON B2B MARKETS
14th Annual International Bata Conference, 2017 Business to business (B2B) communications have long been based on personal contact. With the development of internet technologies, however, part of B2B communications has moved online, and this trend will continue to increase. This article investigates how the marketing communications on modern B2B markets have been changing and provides information to
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Finlandised electobots and the distortion of collective political memory
Memory, Mind & MediaGiven the potential of generative artificial intelligence (GenAI) to create human clones, it is not surprising that chatbots have been implemented in politics.
Nuppu-Maija Pelevina +4 more
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National Leaders’ Usage of Twitter in Response to COVID-19: A Sentiment Analysis
Frontiers in Communication, 2021 Twitter is a powerful tool for world leaders to disseminate public health information and to reach citizens. While Twitter, like other platforms, affords world leaders the opportunity to rapidly present information to citizens, the discourse is often ...
Yuming Wang +3 more
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The role of culture in the determination of a standardized or localized marketing strategy
South African Journal of Business Management, 2008 Given that culture is an important factor in the international environment, it is a necessity that culture be well understood in order to achieve success in international marketing strategies.
C. H. Van Heerden, C. Barter
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BMC Public Health, 2022 Background This study applies the Patient Self-Advocacy scale to investigate vaccine hesitancy in New Zealand. Due to New Zealand’s very limited tertiary hospital system and vulnerable populations, the Government’s strategy to address COVID-19 has been ...
Douglas Ashwell +2 more
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Social marketing and communication in health promotion
, 1991 Communication is a central aspect of health promotion and the opportunity for mass communication makes the 'media' a popular option amongst health promoters.
Hastings, Gerard, Haywood, Amanda J
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Research in Hospitality ManagementThis study examines the interplay between sustainable service quality and customer loyalty in the context of restaurants, emphasising the mediating effect of customer satisfaction.
Joseph Akanyako +3 more
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Bundling and collusion in communications markets [PDF]
International Journal of Management and Network Economics, 2006 This paper deals with competition in communications markets between an incumbent and a competitor. We analyse the effect of bundling strategy by a firm that enters an incumbent market. This market dimension has deep implications on the sustainability of collusion.
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Consumer socialization agents for young children: An exploratory study
South African Journal of Economic and Management Sciences, 2001 Although marketers in South Africa are beginning to realise that the youth market is a segment that cannot be ignored, only a limited number of studies have thus far been conducted to examine the consumer behaviour of children.
Ernest North, Brenda Poggio
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