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Peculiarities of marketing communications in cultural marketing [PDF]
Annals of Spiru Haret University Economic Series, 2013 Extending the application of marketing science specific concepts and principles in various sectors would not have been possible without their gradual evolution, in terms of customization and differentiation tailored for a specific field. This phenomenon regarding marketing evolution in terms of both extensively and intensively way, led to the emergence
GARDAN, Daniel +1 more
openaire +2 more sources
Challenges in vaccine communication [PDF]
, 2021 Vaccine communication is a scientifically complex, ethically laden, and highly multidisciplinary area in which to conduct research or practice. Due to vaccination’s status as a key topic in public health and medicine, communication about vaccination ...
Greyson, Devon
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Haunting narratives: female entities and gender inequality in Indonesian horror films
Humanities & Social Sciences CommunicationsThis research explores gender inequality in Indonesian horror films using Fisher’s Narrative Paradigm, with a focus on Sewu Dino, Khanzab, and Waktu Maghrib.
Filzah Ramadhani Wijaya +3 more
doaj +1 more source
Information Behavior in COVID-19 Prevention: Does Anxiety among Indonesian Mothers Have an Effect?
Journal of Information Science Theory and Practice, 2022 The pandemic of Coronavirus disease (COVID-19) has contributed more challenges for mothers as the family’s primary caregiver in overcoming the widespread infection. Pandemic-related information is essential for mothers to reduce uncertainty as well as to
Nadia Zahara, Z. Hidayat
doaj +1 more source
Marketing Communication Strategy for Community Library in Indonesia [PDF]
, 2006 Marketing is a process that can help managers of libraries and information centers achieve their objectives of providing the right information to the right client at the right time, the right place, and the right way; and increasing the satisfaction of ...
Damayani, Ninis Agustini
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MARKETING COMMUNICATION STRATEGY IN MAINTAINING CUSTOMERS’ INTEREST DURING THE COVID-19 PANDEMIC Case study on Wafelicious in Kalibata City Square [PDF]
, 2023 World Health Organization (WHO) declared the spread of Corona Virus Disease 2019 (Covid-19) as the Global Pandemic. The Covid-19 pandemic has not only affected public health, but also the economic, education, and social living conditions of the community.
Santoso, Bari, Tomohardjo, Irmulansati
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, 2014 With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging.
Eagle, Lynne +3 more
openaire +2 more sources
Social marketing made simple [PDF]
"Social Marketing Made Simple is a lighter version of the CDCynergy: Social Marketing edition product. This tool is based on best practice social marketing principles, and assists in developing, implementing and evaluating an effective social marketing ...
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Integrated Marketing Communications
, 2017 Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy.
openaire +2 more sources
Ethics in marketing communication [PDF]
As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that ...
Silvia MUHCINA, Veronica POPOVICI
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