Results 91 to 100 of about 5,753,621 (197)

A Response to Covid-19: Recognizing Subcultures in the Unexpected Online Student Cohort

Frontiers in Communication, 2021
Angela J. Feekery, Shawn Michael Condon
doaj   +1 more source

Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]

BMC Psychol
Qi M, Li J, Abdullah Z, Rahman SNA, Niu L, Zhou B, Zhao Z.   +6 more
europepmc   +1 more source

Business to Business Marketing: From Industrial to Business Marketing

, 2013
The Handbook Reference for BtoB Marketing "Business to Business Marketing" is the reference handbook for years in the French speaking countries. It encompasses the diverse BtoB contexts and combines the most recent academic research to the best business ...
Benaroya, Christophe, Malaval, Philippe
core  

Exploring new marketing opportunities: crowdsourcing and its role in strategic and marketing choices

, 2013
This paper examines the role of marketing strategies in a perspective of stronger customers involvements highlighting its evolution according to both theoretical and empirical contents.
DELLA CORTE, VALENTINA, SAVASTANO, IRIS, DEL GAUDIO, GIOVANNA, IAVAZZI, ALESSANDRA   +3 more
core  

Health literacy [PDF]

"Brought to you by the Marketing and Communication Strategy Branch in the Division of Health Communication and Marketing, National Center for Health Marketing, Centers for Disease Control and Prevention (CDC)."Includes bibliographical references (p.4 -5.)

core  

Marketing Business to Business

, 2013
The Handbook Reference for BtoB Marketing" "Business to Business Marketing" is the reference handbook for years in the French speaking countries. It encompasses the diverse BtoB contexts and combines the most recent academic research to the best business
Benaroya, Christophe, Malaval, Philippe
core  

AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review. [PDF]

Front Res Metr Anal
Ahuja S, Dutt A, Sahni N, Kaur J.
europepmc   +1 more source

Product placement in integrated marketing communication - Czech Study

, 2015
Purpose - This paper aims to examine the notion about using product placement in theory of integrated marketing communication mix. Design/methodology/approach - The paper initially defines a theoretical background of this marketing topic.
Kramoliš, Jan
core  

Turning the tables on industry narratives: a health communication playbook for promoting health. [PDF]

Health Promot Int
Stuckler D, Berteletti F, McKee M.
europepmc   +1 more source

Feminine hygiene products and black women's reproductive health: a review of health inequities, racialized marketing, and practice implications. [PDF]

Front Reprod Health
Jenkins Hall W, Garvey I.
europepmc   +1 more source