Results 181 to 190 of about 1,213,873 (344)

Marketing Communication Strategy in Maintaining Customer Loyalty

Gianni D. Angelini
openalex   +2 more sources

A Skills Gap Analysis of Farmer Directors of US Farmer Cooperatives

Agribusiness, EarlyView.
ABSTRACT Boards of directors are vital to firm performance and are an integral part of the decision‐making process of any business. Several studies have been conducted that observe corporate or nonprofit board characteristics, skills, and the board's connection to firm performance.
Jody S. Herchenbach, Brian C. Briggeman, Jason S. Bergtold, Aleksan Shanoyan, Sarah A. Low, Brandi Miller   +5 more
wiley   +1 more source

Marketing Communication Strategies In MSME : Case Study Of Msme Business Actors PT. Cuppsbite Indonesia

Sulhan Rayhan, Ahmad Jalal Arrumi, Yesya Septia Amanda, Andi Dirgamawan   +3 more
openalex   +2 more sources

Marketing communication objectives through digital content marketing on social media

, 2020
Janice J. Nieves-Casasnovas, Frank Lozada-Contreras   +1 more
openalex   +2 more sources

QUALITY IN THE MARKETING COMMUNICATION OF MICRO FAMILY BUSINESSES OFFERING ACCOMMODATION SERVICES [PDF]

, 2017
Maciej Dębski
openalex   +1 more source

The Role of Coordination Mechanisms and Transaction Costs Promoting Sustainability Performance in Agri‐Food Supply Chains: Evidence From Ecuador

Agribusiness, EarlyView.
ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]

PLoS One
Babu MA, Urmi HA, Tofayel AH, Sabuj MMI, Alam MTU.   +4 more
europepmc   +1 more source

A holistic view of marketing communication of accessories – A case study of Axis Communications

, 2015
Erik Friberg
openalex   +1 more source

Theoretical Guidelines for Social Media Marketing Communication

, 2022
Charmaine Du Plessis
openalex   +2 more sources