Results 211 to 220 of about 1,213,873 (344)

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

Agribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann, Ching‐Hua Yeh, Matthew Gorton, Barbara Tocco, Áron Török   +4 more
wiley   +1 more source

Research on the influencing factors of user engagement in tourism short video from the perspective of configuration. [PDF]

PLoS One
Li L, An H.
europepmc   +1 more source

REALIZATION OF THE MARKETING COMMUNICATION VIA THE INTERNET [PDF]

, 2008
Yaremenko, A.
core   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Support services for rural women micro-entrepreneurs in Bangladesh: a sectoral comparison. [PDF]

Front Sociol
Begum J, Kusakabe K, Tsusaka TW.
europepmc   +1 more source

Creating Shared Value as an Antecedent of Value Co‐Creation: B2B Relationships in the Agri‐Food Sector

Agribusiness, EarlyView.
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera, Marcelo Royo‐Vela   +1 more
wiley   +1 more source

Digital marketing by big bubble tea brands in China in 2023: a content analysis. [PDF]

Public Health Nutr
Wang L, Liyanapathirana NN, Martino F, Wu JY, Ren M, Backholer K.   +5 more
europepmc   +1 more source

Mass Media as Marketing Communication Tool in Managing Customer Satisfaction of Governmental Services: A Case Study of PAEW’s Drinking Water Service in Batinah North Governorate’s states, Oman

, 2016
Said Amran Sbeit Al-Maamari
openalex   +1 more source

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

Agribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani, Jason de Koff, James Muriuki, Anna‐Liisa Ihuhwa   +3 more
wiley   +1 more source