Results 221 to 230 of about 62,435 (263)

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches

International Journal of Research in Marketing, 2022
Sarang Sunder, Amit Agarwal, Dhruv Grewal   +2 more
exaly  

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Journal of Business Research, 2020
Luciano Ciravegna, Silvia L Martin, Rajshekhar G Javalgi   +2 more
exaly  

Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration

Journal of Global Scholars of Marketing Science, 2021
Alison Münsch
exaly  

Consumers’ perception on artificial intelligence applications in marketing communication

Qualitative Market Research, 2022
Huan Chen
exaly  

Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

Journal of Marketing Communications, 2021
Ana Maria Toaldo
exaly  

Marketing Communications and Marketing Communications Plans

2010
openaire   +1 more source

Markets, “Communities” and Nostalgia

2016
Christian Karner, Bernhard Weicht
openaire   +1 more source

The relationship marketing process: communication, interaction, dialogue, value

Journal of Business and Industrial Marketing, 2004
Christian Gronroos
exaly  

Marketing Communications

1991
openaire   +1 more source

Hospital Marketing Communications

Hospital Topics, 1980
openaire   +2 more sources