Quality, Reliability, and Dissemination of In Vitro Fertilization-Related Videos on Chinese Social Media: Cross-Sectional Analysis of 300 Short Videos. [PDF]
Chu D, Bai X, Guo F.
europepmc +1 more source
From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises [PDF]
Vinod Sharma +2 more
openalex +1 more source
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Exploring Adult Orthodontic Trends on Instagram: A Cross-Sectional Pilot Study of Content, Engagement, and Perceptions. [PDF]
Jathanna RV, Jathanna VR, Bangera R.
europepmc +1 more source
From a Marketing Communication Perspective to Identify Fashion Opinion Leaders’ Narrative Strategies to Create eWOM: A Theoretical and Methodological Contribution [PDF]
Shuang Zhou +3 more
openalex
Farmers’ Protests in Germany: Media Coverage and Types of Bias
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
Marketing strategies in business-to-business advertisements for oral nicotine products. [PDF]
Sharma A +8 more
europepmc +1 more source
The Role of Certifications in Improving Household Food Security Among Peruvian Farmers
ABSTRACT Achieving global food security requires sustainable transformations in agri‐food systems. Voluntary Sustainability Standards (VSS) such as Organic and Fairtrade aim to internalize certain social and environmental costs while promoting more equitable value distribution, improved market access, and sustainable production practices.
Lisa‐Marie Schulte, Awudu Abdulai
wiley +1 more source
Marketing Communications [PDF]
openaire +2 more sources

