Results 231 to 240 of about 1,213,873 (344)

Digital marketing strategies and nonverbal communication in political electoral discourse: an analysis of Helder Barbalho's 2022 electoral campaign on Instagram

Paula Barbosa Velani
openalex   +1 more source

Marketing Strategy in Terms of Promotion and Communication for Energy Drinks in Ghana. Case Company: Sinebrychoff Brewery.

, 2009
Sarah Mwaawaaru
openalex   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Assessing the Generalizability of Client Experience Measurement Tools in Low- and Middle-Income Countries: A Narrative Review. [PDF]

Glob Health Sci Pract
Corley A, Gibbs S, Chakraborty N, Fields L, Ackermann GC, Coulson J, Zhang Y, Bouanchaud P.   +7 more
europepmc   +1 more source

City marketing: online communication plan for the city of Lisbon

, 2011
Benjamin Altrichter
openalex   +1 more source

Consumers' Willingness to Pay a Premium for Climate‐Friendly Food Production: The Role of Production Method Information and Social Norms

Agribusiness, EarlyView.
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo, Tove Christensen, Sigrid Denver, Marilena Gemtou, Spyros Fountas, Søren Marcus Pedersen   +5 more
wiley   +1 more source

Strategic integration of marketing and supply chain functions for superior customer experience: Insights from logistics startups under Saudi Vision 2030. [PDF]

PLoS One
Alahmari D, Awad A.
europepmc   +1 more source

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

Agribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk, Brenna Ellison, Trey Malone   +2 more
wiley   +1 more source

Digital marketing tools and digital transformation capability as a factor in enhancing business performance in China and Kazakhstan. [PDF]

Sci Rep
Gao S.
europepmc   +1 more source