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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Journal of Business Research, 2020Hongwei He
exaly
1998
In this paper author specified dinamic business environment, products quality and customer's satisfaction such a important factors of marketing communication. Very dinamic development of a graphic technologies, globalization and a fast information flow transform customer into the demanding partner which expects communication based on quality and trust.
openaire +1 more source
In this paper author specified dinamic business environment, products quality and customer's satisfaction such a important factors of marketing communication. Very dinamic development of a graphic technologies, globalization and a fast information flow transform customer into the demanding partner which expects communication based on quality and trust.
openaire +1 more source
An assessment of the use of partial least squares structural equation modeling in marketing research
Journal of the Academy of Marketing Science, 2011Marko Sarstedt +2 more
exaly
How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 2019Thomas Davenport +2 more
exaly