Results 241 to 250 of about 60,532 (263)

A review of empirical studies of aggregate marketing costs and productivity in the United States

Journal of the Academy of Marketing Science, 1990
Eric H Shaw
exaly  

The cost of uninformed market timing

European Journal of Operational Research
openaire   +1 more source

The costs and benefits of marketing.

2012
C. R. Coates, A. Jones, M. W. Coates
openaire   +1 more source

Markets, applications, and costs

2019
Bhaskar Dutta, Sudarsanam Babu, Bradley Jared   +2 more
openaire   +1 more source

Mediating Role of Perceived Switching Costs between Relationship Marketing Practices and Customer Loyalty: Evidence from Banks

Journal of Relationship Marketing
Tawseef Ahmad Ganaie, Mushtaq Ahmad Bhat
exaly  

On the Nature of Marketing Costs

Journal of Business of the University of Chicago, 1943
openaire   +1 more source

Marketing Costs and Instability in the International Grain Trade

American Journal of Agricultural Economics, 1983
exaly  

Accounting Principles and Marketing Models Related to Deferred Marketing Costs

European Journal of Marketing, 1986
exaly  

Predicting Marketing Costs

2023
openaire   +1 more source

The Total Cost of Marketing

Journal of Marketing, 1946
openaire   +1 more source