Results 271 to 280 of about 3,185,973 (309)

Costs and market structure

2023
Peter Forsyth, Cathal Guiomard, Hans-Martin Niemeier   +2 more
openaire   +1 more source

A review of empirical studies of aggregate marketing costs and productivity in the United States

Journal of the Academy of Marketing Science, 1990
Eric Shaw
exaly   +2 more sources

Brand–SMI collaboration in influencer marketing campaigns: A transaction cost economics perspective

Technological Forecasting and Social Change, 2023
Fahad Mehmood
exaly  

Managing the marketing budget in a cost-constrained environment

Industrial Marketing Management, 2002
John A Weber
exaly  

Costs and Margins in Marketing

The ANNALS of the American Academy of Political and Social Science, 1925
John D. Black, H. Bruce Price
openaire   +1 more source

Marketplace diversity and cost‐effective marketing strategies

Journal of Consumer Marketing, 2002
Cui Geng
exaly  

Analysing Marketing Profitability: Sales Are a Dangerous Cost‐driver

European Journal of Marketing, 1992
Fred Selnes
exaly  

Transaction Cost Economics in International Marketing: A Review and Suggestions for the Future

Journal of International Marketing, 2012
Steven H Seggie
exaly  

Measuring the Importance of Transaction Costs in Cattle Marketing

American Journal of Agricultural Economics, 1997
Jill E. Hobbs
exaly  

Social Costs of Environmental Justice Associated with the Practice of Green Marketing

Journal of Business Ethics, 2001
Philemon Oyewole
exaly