The Students’ Flow Experience With the Continuous Intention of Using Online English Platforms
Frontiers in Psychology, 2022 Built on the integrated theoretical framework of antecedents of flow and expectation confirmation model (ECM), this research investigates the way flow experience drives the online students’ intention to engage in online English teaching platforms.
Hong Zhao, Asif Khan
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Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur [PDF]
, 2005 This paper investigates how the marketing/entrepreneurship interface functions within the cultural sector. Specifically, the paper considers how cultural entrepreneurs in the music industry market not to customers, but to networks that control the ...
Stokes, David, Wilson, Nicholas.C.
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Investigating the Relationship between Perceived Organizational Support and Organizational Identification with Regard to the Moderating Role of Job Embeddedness [PDF]
مطالعات مدیریت بهبود و تحول, 2020 The purpose of the present study is to investigate the relationship between perceived organizational support and organizational identification with regard to the moderating role of job embeddedness (links, fit and sacrifice). This research is a practical
Elham Ebrahimi, Shaghayegh Shomali
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Thinking culturally about place [PDF]
, 2007 This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning.
Bianchini, F, Ghilardi, L
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Leeds and the Northern Arts Prize [PDF]
, 2014 Purpose - This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration.
Beresford, S, Jones, B
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Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China [PDF]
, 2014 The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport.
Cockayne, David
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Principales componentes de la imagen corporativa de entidades culturales
Culturas, 2016 En el presente articulo se lleva a cabo un análisis de la imagen corporativa de una entidad cultural con el objetivo de destacar la importancia de la misma a la hora de elaborar estrategias relacionadas con la gestión cultural.
María Ramis Carrasco +1 more
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Cultural marketing and archaeology
Revista de Arqueologia, 2000 Nesta dissertação, ProPonho o envolvimento de outros setores da sociedade - principalmente o setor não-govemamental e o setor privado - para a causa social da arqueologia, através do uso de estratégias de marketing cultural e social, a fim de encorajar ...
Patricia Vaz Pitaluga
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Museum promotion and cultural salience: the agenda of the Athenian Acropolis museum [PDF]
, 2015 This case study examines a process of agenda building in the context of cultural organizations. We chose the Acropolis Museum, as a new, emerging cultural organization in the European periphery which engages in public actions, in the form of symbolic ...
Bantimaroudis, Philemon +2 more
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Antecedent of Innovation and Marketing Performance In Batik Industry [PDF]
, 2017 Batik is one of the important industries and the pride of Indonesia. Batik is a world cultural heritage which is originally Indonesia. In batik industry, innovation is one of the important factors that will improve marketing performance.
Farida, Naili
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