Results 271 to 280 of about 1,120,895 (312)

Marketing Across Cultures

Journal of Global Marketing, 2001
Mary A. Littrell, Nancy J. Miller
openaire   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Effects of COVID-19 on hotel marketing and management: a perspective article

International Journal of Contemporary Hospitality Management, 2020
Yangyang Jiang, Jun Wen
exaly  

Cultural Marketing

Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny   +2 more
openaire   +1 more source

Marketing Cultural Tourism

2007
Tourism is an ever changing activity, depending on several factors. The new directions register an increase in cultural factors, so TO manage to offer fitting proposals. The ways to know the latest tourist demand and businessmen’s offer are conferences, meetings, seminars and a large number of Exhibitions and Fairs or Bourses around the world. As Italy
openaire   +1 more source