Results 21 to 30 of about 1,120,895 (312)

Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia

Scientific Annals of Economics and Business, 2016
Unconventional marketing has the potential to contribute not only to the well-being of cultural institutions but also to the society by raising its general cultural level and fostering economic growth based on creative industries.
Buljubašić Iva, Ham Marija, Pap Ana
doaj   +1 more source

Exploration of Cultural and Creative Products in Libraries under the Background of Cultural and Tourism Integration [PDF]

Nongye tushu qingbao xuebao, 2020
[Purpose/Significance] The research on the cultural and creative products in libraries under the background of cultural and tourism integration is conducive to the in-depth exploration of cultural connotation and systematic exposition of the era value ...
MA Xiangtao
doaj   +1 more source

Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]

, 1998
This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J., Kotler P., Lavery P., Lovelock C., Middleton V., Philip Alford, Ryan C., Stabler M., Vavrik U., Zeithaml V.   +9 more
core   +1 more source

The Impact of Cultural Differences on the Effectiveness of International Marketing of Brand [PDF]

SHS Web of Conferences
With the acceleration of globalization, enterprises are facing the challenge of cross-cultural marketing. Through case studies and empirical research, this paper analyzes the role and impact of cultural differences in international brand marketing. It is
Yang Jiuxin
doaj   +1 more source

Sustainable marketing factors: Impact on tourist satisfaction and perceived cultural tourism effects

Ekonomski Vjesnik, 2021
Purpose: This paper discusses tourists’ attitudes towards sustainable marketing factors in the context of cultural tourism. It aims to examine the influence of tourists’ attitudes on satisfaction with the overall cultural experience and perceived ...
Lorena Bašan, Jelena Kapeš, Lea Brolich   +2 more
doaj   +1 more source

Data Mining Cultural Aspects of Social Media Marketing

, 2014
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant.
Hochreiter, Ronald, Waldhauser, Christoph   +1 more
core   +1 more source

Developing evidence‐based, cost‐effective P4 cancer medicine for driving innovation in prevention, therapeutics, patient care and reducing healthcare inequalities

Molecular Oncology, EarlyView.
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg, Joachim von Braun, Julio Celis, Anton Berns, Michael Baumann, Tit Albreht, Nancy Abou‐Zeid, Vanderlei Bagnato, Christian Brandts, Chien‐Jen Chen, Massimiliano di Pietro, Manjit Dosanjh, Thomas Dubois, Alexander Eggermont, Angelika Eggert, Ingemar Ernberg, Sara Faithfull, Johannes Förner, Stefan Fröhling, Manuel Heitor, Leroy Hood, Wei Jiang, Bengt Jönsson, Ravi Kannan, Maria Leptin, Su Li, Peter Lindgren, Douglas Lowy, Jun Ma, Alex Markham, Péter Nagy, Simon Oberst, M. Iqbal Parker, Danielle Rodin, Kevin Ryan, Joachim Schüz, Richard Sullivan, Josep Tabernero, Peter Turkson, Oliver Várhelyi, Harold Varmus, Chijie Wang, Elisabete Weiderpass, Nils Wilking   +43 more
wiley   +1 more source

Mapping intangibilities in creative tourism territories through tangible objects: a methodological approach for developing creative tourism offers [PDF]

, 2019
What can people express about their places through the objects that they valorise and link to their territory? Can objects create narratives about a place's identity and collect significant cultural information that locate people in their places?
Cabeça, Sónia Moreira, Gonçalves, Alexandra, Marques, Joao Filipe, Tavares, Mirian   +3 more
core   +1 more source

The PI3Kδ inhibitor roginolisib (IOA‐244) preserves T‐cell function and activity

Molecular Oncology, EarlyView.
Identification of novel PI3K inhibitors with limited immune‐related adverse effects is highly sought after. We found that roginolisib and idelalisib inhibit chronic lymphocytic leukemia (CLL) cells and Treg suppressive functions to similar extents, but roginolisib affects cytotoxic T‐cell function and promotion of pro‐inflammatory T helper subsets to a
Elise Solli, Alessio Bevilacqua, Mathias Wenes, Denis Migliorini, Lars van der Veen, Sigrid S Skånland, Giusy Di Conza, Kjetil Taskén   +7 more
wiley   +1 more source

Rethinking plastic waste: innovations in enzymatic breakdown of oil‐based polyesters and bioplastics

FEBS Open Bio, EarlyView.
Plastic pollution remains a critical environmental challenge, and current mechanical and chemical recycling methods are insufficient to achieve a fully circular economy. This review highlights recent breakthroughs in the enzymatic depolymerization of both oil‐derived polyesters and bioplastics, including high‐throughput protein engineering, de novo ...
Elena Rosini, Nicolò Antonelli, Gianluca Molla   +2 more
wiley   +1 more source