Results 311 to 320 of about 4,694,929 (328)

The digital marketing capabilities gap

Industrial Marketing Management, 2020
Dennis Herhausen, Dario Miocevic, Robert E Morgan   +2 more
exaly  

Digital Marketing

2011
Lo sviluppo di nuove modalità di commercio elettronico via web, le nuove piattaforme di Tv digitale interattiva (t-commerce) e le applicazioni mobili (m-commerce) hanno suscitato rilevante attenzione allo studio del comportamento del consumatore nei nuovi contesti digitali. Per le aziende è rilevante comprendere i fattori che influenzano l’intenzione
PACE, STEFANO, PAGANI, MARGHERITA, VIANELLO, SILVIA   +2 more
openaire   +1 more source

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
Hongshuang Li
exaly  

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International Journal of Information Management, 2014
Jo Royle, Audrey Laing
exaly  

The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Technology in Society, 2020
Marina Dabic, Tamara Backovic Vulic
exaly  

The Role of Marketing in Digital Business Platforms

Journal of Interactive Marketing, 2020
Arvind Rangaswamy, Jochen Wirtz
exaly  

A importância do marketing digital utilizando a influência do comportamento do consumidor

, 2017
Renato De Oliveira Rosa, Y. Casagranda, F. Spinelli   +2 more
semanticscholar   +1 more source

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing, 2019
Linda D Hollebeek
exaly  

Are small travel agencies ready for digital marketing? Views of travel agency managers

Tourism Management, 2020
Swati Sharma, Monica Chaudhary
exaly  

Digital marketing for B2B organizations: structured literature review and future research directions

Journal of Business and Industrial Marketing, 2020
Neeraj Pandey, Preeti Nayal
exaly