Results 291 to 300 of about 215,880 (307)

Digital marketing

2022
В последние несколько лет тема цифровизации в маркетинговой среде становится все более важной и интересной для изучения. В данной статье указаны основные цели цифрового маркетинга и способы их достижения; описаны главные задачи деятельности маркетинга в Интернете и способы решения этих задач; перечислены достоинства интернет-маркетинга по отношению к ...
openaire   +1 more source

Marketing Digital

2014
Véritable best-seller dans sa version originale, ce livre est un guide complet sur le marketing digital. Fondé sur les dernières recherches académiques et les meilleures pratiques professionnelles, il permet d'appréhender et d'exploiter les opportunités offertes par le marketing digital tout en minimisant les risques associés.
Mercanti-Guérin, Maria, Isaac, Henri, Volle, Pierre   +2 more
openaire   +2 more sources

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
P K Kannan
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International Journal of Information Management, 2014
Jo Royle, Audrey Laing
exaly  

Digital marketing for B2B organizations: structured literature review and future research directions

Journal of Business and Industrial Marketing, 2020
Neeraj Pandey, Preeti Nayal
exaly  

Digital marketing and social media: Why bother?

Business Horizons, 2014
TERESA Borges-Tiago, JOSÉ Manuel Cristóvão Verissimo   +1 more
exaly  

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Journal of Strategic Marketing, 2011
Katherine Taken Smith
exaly  

Digital marketing as automated marketing

2020
Detlev Zwick, Nikhilesh Dholakia
openaire   +1 more source

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of Marketing Education, 2019
Ryan Langan, Scott Cowley
exaly