Results 291 to 300 of about 36,341,507 (305)

Digital Marketing Fundamentals

2019
Visser, M, Sikkenga, B., Berry, M
openaire   +2 more sources

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of Marketing Education, 2019
Scott Cowley
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

Digital marketing for B2B organizations: structured literature review and future research directions

Journal of Business and Industrial Marketing, 2020
Preeti Nayal, Neeraj Pandey
exaly  

Marketing digital

2020
Les technologies digitales influencent le comportement du consommateur, qui devient hyperconnecte´. Qu’elles soient pure player ou click-and-mortar, les entreprises doivent adapter leurs strate´gies et leurs actions de marketing digital pour recruter et fide´liser les clients, en exploitant les comple´mentarite´s des diffe´rents moyens de communication
openaire   +1 more source

Digital marketing and social media: Why bother?

Business Horizons, 2014
José Manuel Cristóvão Verissimo
exaly  

Martechs and Digital Marketing+ (Types of Digital Marketing)

Hashem Aghazadeh, Mozhde Khoshnevis
openaire   +1 more source

Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience

Journal of Interactive Marketing, 2019
Olivia Petit, Carlos Velasco, Charles Spence   +2 more
exaly  

Understanding digital content marketing

Journal of Marketing Management, 2008
Jennifer Rowley
exaly  

Digital marketing as automated marketing

2020
Detlev Zwick, Nikhilesh Dholakia
openaire   +1 more source