Results 291 to 300 of about 4,694,929 (328)
Some of the next articles are maybe not open access.
WiSt - Wirtschaftswissenschaftliches Studium, 2021
In Forschung und Praxis etablierte sich in den vergangenen Jahren der Begriff Digital Marketing. Dieser Artikel gibt einen Überblick über den Einsatz von digitalen Technologien in Geschäftsprozessen und die Verbreitung des Digital Marketing in Unternehmen.
Nilsah Cavdar Aksoy +2 more
openaire +2 more sources
In Forschung und Praxis etablierte sich in den vergangenen Jahren der Begriff Digital Marketing. Dieser Artikel gibt einen Überblick über den Einsatz von digitalen Technologien in Geschäftsprozessen und die Verbreitung des Digital Marketing in Unternehmen.
Nilsah Cavdar Aksoy +2 more
openaire +2 more sources
Digital Marketer: Facing Digital Marketing Opportunities [PDF]
Holistic Marketing Management Journal Volume 5 Issue 3, 2015 We are witnessing the emergence of new ecosystems thanks to digital disruption, marketers being challenged to bring marketing operations into the digital era, enhance the customer journey and shift consumer behavior with the help of the digital tools, while actively encouraging feedback from users, and building a circle of trust with the company’s ...
NEGRICEA, Costel Iliuta +1 more
openaire
Innovative Marketing
Digital marketing has become a central driver in tourism promotion, reshaping how destinations engage with potential visitors. This study investigates the impact of digital marketing strategies ‒ social media marketing, electronic word-of-mouth (e-WOM ...
Abdelrehim Awad, Bshair Alharthi
semanticscholar +1 more source
Digital marketing has become a central driver in tourism promotion, reshaping how destinations engage with potential visitors. This study investigates the impact of digital marketing strategies ‒ social media marketing, electronic word-of-mouth (e-WOM ...
Abdelrehim Awad, Bshair Alharthi
semanticscholar +1 more source
E-Commerce and Digital Marketing Strategies: Their Impact on Startupreneur Performance Using PLS-SEM
IAIC Transactions on Sustainable Digital Innovation (ITSDI)Startup entrepreneurs are increasingly relying on technology to manage their businesses, particularly through the use of E-Commerce platforms and digital marketing strategies.
Felix Sutisna +4 more
semanticscholar +1 more source
2022
В последние несколько лет тема цифровизации в маркетинговой среде становится все более важной и интересной для изучения. В данной статье указаны основные цели цифрового маркетинга и способы их достижения; описаны главные задачи деятельности маркетинга в Интернете и способы решения этих задач; перечислены достоинства интернет-маркетинга по отношению к ...
openaire +3 more sources
В последние несколько лет тема цифровизации в маркетинговой среде становится все более важной и интересной для изучения. В данной статье указаны основные цели цифрового маркетинга и способы их достижения; описаны главные задачи деятельности маркетинга в Интернете и способы решения этих задач; перечислены достоинства интернет-маркетинга по отношению к ...
openaire +3 more sources
International Journal of Management & Entrepreneurship Research
In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive competitive advantage and sustainable growth.
Tochukwu Ignatius Ijomah +3 more
semanticscholar +1 more source
In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive competitive advantage and sustainable growth.
Tochukwu Ignatius Ijomah +3 more
semanticscholar +1 more source
EcoConnect: Guiding environmental awareness via digital marketing approaches
International Journal of Data and Network ScienceThis study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness.
M. Daoud +5 more
semanticscholar +1 more source
Digital transformation in marketing strategies: The role of data analytics and CRM tools
International Journal of Frontline Research in Science and TechnologyIn the rapidly evolving landscape of digital marketing, the integration of data analytics and Customer Relationship Management (CRM) tools has become pivotal to the success of modern marketing strategies.
Uloma Stella +6 more
semanticscholar +1 more source
Digital Marketing Strategies in Building Brand Awareness and Loyalty in the Online Era
Startupreneur Business Digital (SABDA Journal)In today’s digital era, businesses are increasingly adopting digital marketing strategies to enhance brand awareness and foster customer loyalty. As online interactions grow, companies must adapt their marketing efforts to stay compet- itive and engage ...
Thomas Rochefort, Zinhle Ndlovu
semanticscholar +1 more source