Results 281 to 290 of about 36,341,507 (305)

A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of Business Research, 2021
Anjala Krishen, Yogesh Dwivedi, Satheesh Kumar   +2 more
exaly  

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Technological Forecasting and Social Change, 2023
Tahereh Nodehi, Aneesh Zutshi, A Grilo   +2 more
exaly  

The digital marketing capabilities gap

Industrial Marketing Management, 2020
Robert Morgan, Dennis Herhausen, Mirella Kleijnen   +2 more
exaly  

Digital marketing capability: the mystery of business capabilities

Marketing Intelligence and Planning, 2022
Yawised Kritcha, Paisarn Muneesawang
exaly  

The Role of Marketing in Digital Business Platforms

Journal of Interactive Marketing, 2020
Jaap Wieringa, Jochen Wirtz, Arvind Rangaswamy   +2 more
exaly  

The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size

Sustainability, 2023
Sang-Uk Jung
exaly  

Marketing digital y chocolate=Digital marketing and chocolate

2014
Hoy en día las empresas viajan en un mundo globalizado y aquellas que sean capaces de adaptarse a los tiempos rápidamente, a las nuevas tecnologías, a las innovadoras formas de acercarse a los clientes y las que estén dispuestas a asumir los retos que un futuro sin barreras y totalmente interconectado les ofrece como única garantía, serán las que ...
openaire   +1 more source

Digital marketing

2022
В последние несколько лет тема цифровизации в маркетинговой среде становится все более важной и интересной для изучения. В данной статье указаны основные цели цифрового маркетинга и способы их достижения; описаны главные задачи деятельности маркетинга в Интернете и способы решения этих задач; перечислены достоинства интернет-маркетинга по отношению к ...
openaire   +1 more source

Business strategy and the management of digital marketing

Business Horizons, 2021
Martin Key, Eric M Olson
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
P K Kannan
exaly