Results 281 to 290 of about 215,880 (307)

Digital Marketing

2023
openaire   +1 more source

Digital Marketing and Digital Marketing Mix

2023
openaire   +1 more source

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Technological Forecasting and Social Change, 2023
Aneesh Zutshi, Antonio Grilo, Tahereh Nodehi   +2 more
exaly  

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Australasian Marketing Journal, 2021
Patrick Van Esch, J Stewart Black
exaly  

A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of Business Research, 2021
Anjala S Krishen, Yogesh K Dwivedi, K Satheesh Kumar   +2 more
exaly  

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Journal of Business Research, 2021
Denish Shāh
exaly  

Digital Marketing Fundamentals

2019
Visser, M, Sikkenga, B., Berry, M
openaire   +2 more sources

The digital marketing capabilities gap

Industrial Marketing Management, 2020
Dennis Herhausen, Dario Miocevic, Robert E Morgan   +2 more
exaly  

“Old boys' club”: Barriers to digital marketing in small B2B firms

Industrial Marketing Management, 2022
Sally Dibb
exaly