Results 11 to 20 of about 75,368 (266)
The Effect of Market Concentration on Lamb Marketing Margins [PDF]
AbstractThe national four-firm concentration ratio in the lamb slaughtering and processing industry increased from 55 percent in 1980 to 70 percent in 1992. The effect of increasing lamb packer concentration on lamb marketing margins is examined. A relative price spread (RPS) model for farm-to-wholesale and wholesale-to-retail marketing margins was ...
Brester, Gary W., Musick, Douglas C.
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Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem.
Maryna Chaikovska +5 more
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Effectiveness of organic food marketing
The principal aim of this study was to assess the economic results and marketing effectiveness of selected companies dealing with the production and distribution of organic food. The diagnostic survey method was applied in the study. It was conducted on
Katarzyna Chrobocińska +1 more
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Problemy pomiaru rezultatów działań marketingowych
Prezentowany artykuł dotyczy problemów badania efektywności działań marketingowych. W tym celu należy więc określić koszty przedsięwzięć marketingowych oraz osiągane przychody z tytułu realizacji tych przedsięwzięć.
Wojciech Grzegorczyk
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THE DOMINO EFFECT FOR MARKETS [PDF]
A generalization of the Cont–Bouchaud market model to three markets agrees with the correlations between New York, Tokyo, and Frankfurt as observed by Vandewalle et al.
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Reconsidering the Effect of Market Experience on the ''Endowment Effect'' [PDF]
Simple exchange experiments have revealed that participants trade their endowment less frequently than standard demand theory would predict. List (2003a) finds that the most experienced dealers acting in a well-functioning market are not subject to this exchange asymmetry, suggesting that a significant amount of market experience is required to ...
Engelmann, Dirk, Hollard, Guillaume
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AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET [PDF]
This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing
Damjana Jerman, Bruno ZavršniK
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Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation
Marketing effectiveness evaluation is an important issue for companies due to its significant impact on overall business performance and goals. Discussions on marketing effectiveness evaluation in academic and business societies are extensive. However, a
Skačkauskienė Ilona +1 more
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Evaluation of the results of marketing management of retail structures’ innovative development [PDF]
Evaluation of the effectiveness of marketing management of retail structures’ innovative development is necessary to measure the effectiveness of the enterprise and to evaluate strategic ways of business development.
Medvedeva Yulia
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Investigating the effect of advertisement on consumer behavior [PDF]
During the past few years, there has been tremendous increase in advertisement expenses all over the world. Therefore, it is important to examine, to investigate and to evaluate the performance of advertisement to reach organizations’ objectives.
Sahar Khodakaram Arzanagh +1 more
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