Results 11 to 20 of about 75,368 (266)

The Effect of Market Concentration on Lamb Marketing Margins [PDF]

open access: yesJournal of Agricultural and Applied Economics, 1995
AbstractThe national four-firm concentration ratio in the lamb slaughtering and processing industry increased from 55 percent in 1980 to 70 percent in 1992. The effect of increasing lamb packer concentration on lamb marketing margins is examined. A relative price spread (RPS) model for farm-to-wholesale and wholesale-to-retail marketing margins was ...
Brester, Gary W., Musick, Douglas C.
openaire   +2 more sources

DIGITAL-MARKETING AS A NOVEL TOOL FOR GOODS AND SERVICES PROMOTION ON SOCIAL MEDIA: CONTEMPORARY TRENDS AND DEVELOPMENT DIRECTIONS

open access: yesФінансово-кредитна діяльність: проблеми теорії та практики, 2022
Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem.
Maryna Chaikovska   +5 more
doaj   +1 more source

Effectiveness of organic food marketing

open access: yesEconomics and Environment, 2023
The principal aim of this study was to assess the economic results and marketing effectiveness of selected companies dealing with the production and distribution of organic food. The diagnostic survey method was applied in the study. It was conducted on
Katarzyna Chrobocińska   +1 more
doaj   +1 more source

Problemy pomiaru rezultatów działań marketingowych

open access: yesPolityki Europejskie, Finanse i Marketing, 2016
Prezentowany artykuł dotyczy problemów badania efektywności działań marketingowych. W tym celu należy więc określić koszty przedsięwzięć marketingowych oraz osiągane przychody z tytułu realizacji tych przedsięwzięć.
Wojciech Grzegorczyk
doaj   +1 more source

THE DOMINO EFFECT FOR MARKETS [PDF]

open access: yesInternational Journal of Modern Physics C, 2002
A generalization of the Cont–Bouchaud market model to three markets agrees with the correlations between New York, Tokyo, and Frankfurt as observed by Vandewalle et al.
openaire   +2 more sources

Reconsidering the Effect of Market Experience on the ''Endowment Effect'' [PDF]

open access: yesEconometrica, 2010
Simple exchange experiments have revealed that participants trade their endowment less frequently than standard demand theory would predict. List (2003a) finds that the most experienced dealers acting in a well-functioning market are not subject to this exchange asymmetry, suggesting that a significant amount of market experience is required to ...
Engelmann, Dirk, Hollard, Guillaume
openaire   +3 more sources

AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET [PDF]

open access: yesInnovative Issues and Approaches in Social Sciences, 2014
This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing
Damjana Jerman, Bruno ZavršniK
doaj   +1 more source

Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation

open access: yesTalTech Journal of European Studies, 2023
Marketing effectiveness evaluation is an important issue for companies due to its significant impact on overall business performance and goals. Discussions on marketing effectiveness evaluation in academic and business societies are extensive. However, a
Skačkauskienė Ilona   +1 more
doaj   +1 more source

Evaluation of the results of marketing management of retail structures’ innovative development [PDF]

open access: yesE3S Web of Conferences, 2020
Evaluation of the effectiveness of marketing management of retail structures’ innovative development is necessary to measure the effectiveness of the enterprise and to evaluate strategic ways of business development.
Medvedeva Yulia
doaj   +1 more source

Investigating the effect of advertisement on consumer behavior [PDF]

open access: yesManagement Science Letters, 2014
During the past few years, there has been tremendous increase in advertisement expenses all over the world. Therefore, it is important to examine, to investigate and to evaluate the performance of advertisement to reach organizations’ objectives.
Sahar Khodakaram Arzanagh   +1 more
doaj   +1 more source

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