Results 31 to 40 of about 75,368 (266)
Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine [PDF]
Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers ...
Oksana H. Penkova +4 more
doaj +1 more source
Effects of NGNs on Market Definition [PDF]
Historically, electronic communications networks were built to support specific services. For example, fixed and mobile telephone networks were developed to support voice telephone calls, whereas cable networks, satellites, and over-the-air broadcasts were built to support television services (unidirectional linear video). However, these communications
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Analysis of methodological presumptions for optimisation of marketing programmes
The analysis focuses on researches on optimisation of marketing programmes conducted over the last decade. On one hand, methods and models suggested by the researchers as well as results obtained by experimental modelling do not comply with contemporary ...
Juozas Bivainis, Irena Daukševičiūtė
doaj +1 more source
Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects
Despite the importance and pervasiveness of e-mail marketing, improving the effectiveness of e-mail marketing programs continues to be a priority for most businesses due to their revenue-generating potential.
Ángel José Lorente Páramo +2 more
doaj +1 more source
The major theme of this paper is exploration of new dimensions of marketing leadership effectiveness. These dimensions are discussed in theoretical perspective but the main contribution of this research is their empirical testing.
Fozia Malik +2 more
doaj +1 more source
Competing through Local Networks in Kebon Agung’s Sanitation Market
This study examines how Bioaga-brand septic tank achieved full market dominance in Kebon Agung Sub-district, within the context of government-assisted sanitation programs.
Rahoyo Rahoyo, Nitta Ahsanul Khusnah
doaj +1 more source
The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the customer ...
Mohammad Fahmi Al-Zyoud +3 more
doaj +1 more source
ABSTRACT Introduction This final analysis of a multicenter, prospective postmarketing surveillance study evaluated the safety of daprodustat in patients with chronic kidney disease anemia in routine clinical practice in Japan. Methods Patients who initiated daprodustat between September 2020 and July 2022 were registered.
Tadao Akizawa +7 more
wiley +1 more source
The paper's purpose is to add to the body of knowledge on marketing communication effectiveness by developing and testing the model of marketing communication effectiveness in the business-to-business markets.
Damjana Jerman, Bruno Završnik
doaj +1 more source
On the Effects of Entry in Cournot Markets [PDF]
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Amir, Rabah, Lambson, Val E.
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